A Marketing Firm with Solutions

Loraine Kasprzak, CMC, started Advantage Marketing in 1996 after volunteering with the Downtown Westfield Corporation's Economic Development Committee. She saw first-hand as a committee member that there were few marketing resources available to small and mid-size business owners. In the words of her mentor, Frank McPherson, a Westfield resident and business owner himself, "The 'Super Chiefs' of small business know their product or service, but don't always know how to market them."

In launching Advantage Marketing, Loraine combined her expertise in marketing strategy and communications with a strong desire to help New Jersey businesses thrive.

Today, Advantage Marketing works with large and middle market companies as well as nonprofits that lack focus in their marketing and are struggling to reach their target markets. Whether it’s a social media strategy for a professional services firm or an email campaign for a local Internet retailer, we offer our clients creative and practical marketing solutions that build awareness, attract prospects and turn them into customers.

Advantage Marketing also works with a select team of trusted affiliates to provide clients with a broader range of services and expertise.

We invite you to read our case studies and testimonials, and explore our services and portfolio. Check out The Marketing Advantage blog too, for marketing tips, insights and more.

“Loraine and Advantage Marketing are extremely professional and highly knowledgeable. They consistently help us achieve our marketing goals, while raising the bar along the way. Loraine also has great insight, is creative, and she gently but firmly encourages us to explore areas we may otherwise overlook.”- Deb Palacio, Managing Director, WebUndies.com