Creative, proactive marketing solutions that help your company succeed

Whether we are working with you on executing a market research project, planning and rolling out your marketing strategy, or developing your thought leadership pieces for content marketing, we believe that when we build a trusting and dynamic relationship with you, we create a win-win for you and your customers.

how-we-work In our marketing research process, we will partner with you to define the research questions and then execute a research plan to obtain answers. Typical research questions include:

  • How is your company perceived in the marketplace?
  • What are your perceived strengths and weaknesses?
  • How are competitors perceived, and what are their strengths and weaknesses?
  • Do clients understand your value proposition?
  • What are the marketing and sales messages that resonate with your clients?
  • What messages help us generate more cross-sales or new sales?

We do this through a series of client and industry interviews and focus groups, as well as secondary (Internet) research.

In our marketing planning process, we will partner with you to:

  • Assess your current market positioning
  • Research and analyze target markets
  • Assess the competitive environment
  • Uncover market opportunities and competitive threats
  • Set marketing goals aligned with your company’s business objectives
  • Plan marketing tactics that suit your goals and budget
  • Design and pretest marketing programs and collateral
  • Refine and roll out campaigns
  • Monitor and adjust campaign tactics
  • Cheer you on to success!

When we work with you to develop your thought leadership content, we will:

  • Set project goals, timeline and budget
  • Determine the target audience and content format
  • Collaborate with you to develop your voice and unique point-of-view
  • Leverage any previous written materials (e.g., sales presentations, internal memos, etc.)
  • Create the first draft, or edit and polish the draft you have created
  • Work with you to refine messaging
  • Finalize the piece and prepare it for publication
  • Strategize how the piece will be promoted to your audience
  • Help you promote your thought leadership content

Are you ready to get started? Give us a call at 908.233.6265 or reach us via email.