5/29/2008	Advantage Marketing in the News Advantage Marketing principal Loraine Kasprzak, CMC, is quoted in the May 26 edition of NJBiz, the premier business weekly for New Jersey.      more >>
4/24/2008	What’s Your Marketing ROI? Analyzing your return on investment (ROI) for marketing can help you stretch those marketing dollars further. Here are some tips for getting the most from your investment.    more >>
1/10/2008	Rethink Your Marketing for 2008 This year, resolve to improve your marketing program. Here are a few ways you can get started.   more >>
3/5/2007	Build a Website that Promotes Your Business Your company’s website can be an effective tool for promoting your business to prospects and customers. Here’s how you can create a website that is an effective part of your marketing program:    more >>
1/3/2007	Get a Fresh Start Six powerful ideas to help you revitalize your marketing - and your business - in 2007.    more >>
11/30/2006	Getting Employees On Board Leads to Marketing Success As 2006 ends, many business owners immerse themselves in planning marketing strategies and tactics for the new year.  Many of these plans are doomed to failure. Why? Because many owners will forget two elements crucial for marketing success:    more >>
10/9/2006	Clear and Simple Elevator Speeches Hook Prospects Your stomach is clenched in fear, and you’ve broken out in a cold sweat. Are you sitting in the dentist’s chair, awaiting a root canal? No, you’re about to give your elevator speech and haven’t a c...  more >>
9/6/2006	Let Testimonials Sell for You Who doesn’t like to receive positive feedback from customers? Hearing “The website you developed gives us a tremendous professional presence. It’s exactly what we’d hoped for,” or...  more >>
8/8/2006	Surf Your Way to Better Marketing With all this heat, it’s time cool off with some surfing – on the Internet that is. While you’re sheltered in your office with the AC blasting, take a tour of these websites. You’ll learn ...  more >>
6/6/2006	Letting Your Customers Have Their Say Companies across many industries face the same challenge – how to build and strengthen customer relationships so that both sides benefit.  Here's why you should give your customers the opportunity to have their say about what is good, what is bad and what they think you should do next with your products and services.    more >>
5/24/2006	Direct Mail Still Hits Home Direct mail is dead. Or is it? A study from the Envelope Manufacturers Association Foundation found that 75% of Americans are most likely to pay attention to direct mail se...  more >>
3/24/2006	Expand Your Sales Opportunities with Co-Marketing Wouldn’t it be nice to expand your selling opportunities at low cost, and without hiring extra sales people? You can, when you co-market your products or services with other businesses. Wh...  more >>
2/20/2006	Gain Insight from Market Research Susan, an accountant who owns a successful local practice, wanted a partner so that she could gradually retire. Though Susan knew many other accountants, she was uncertain which, if any, would be g...  more >>
11/21/2005	Speak Your Way to More Sales If you like to talk about your business to anyone who will listen, then you might want to consider public speaking.  It can be an exciting way to publicize your business and attract new customers a...  more >>
10/15/2005	Marketing Goes Back to School With my two boys settled into school, I thought I’d take this column “back to school” with a fresh take on a marketing basic: the 4 Ps. Product, price, promotion and place are the four fact...  more >>
9/27/2005	Top Tips from a Public Relations Pro I had the opportunity recently to chat with Meryl Rader, a local PR pro, about how businesses can use public relations as an effective part of their marketing program. Meryl is a former Senior Vice...  more >>
8/15/2005	Turning Tradeshow Leads into Business Recently I had the opportunity to plan and work the Harrisburg Fire Expo with Jim, a client whose fire equipment company had exhibited at the show for years.  At prior shows, Jim and his sales...  more >>
6/12/2005	Should You Blog? They’re the hottest thing on the Internet and everyone in the information world is talking about them.  Over 9 million blogs reside on the Internet, according to Business Week, and 40,000 new ...  more >>
5/6/2005	Practical Advice for Email Marketing Several of my clients have been asking for email marketing campaigns – electronic newsletters, product announcements, email alerts, and more.  They’re realizing that email marketing is a cost ...  more >>
2/1/2005	Good Networking Is Good for Your Business Lucy Arbes, President of Westfield-based Quality Merchant Services (QMS), is a woman with a mission – to grow her company's account base and revenues so that she can achieve financial independence.    more >>
10/1/2004	Standing out from the Crowd Angela runs an up-and-coming events production company and wants to increase revenues. Like many business owners, she knows she has to invest her marketing budget wisely to get the most return.   more >>

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