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The Marketing Advantage Archive
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| 11/21/2005 | Speak Your Way to More Sales If you like to talk about your business to anyone who will listen, then you might want to consider public speaking. It can be an exciting way to publicize your business and attract new customers a... more >> |
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| 10/15/2005 | Marketing Goes Back to School With my two boys settled into school, I thought I’d take this column “back to school” with a fresh take on a marketing basic: the 4 Ps. Product, price, promotion and place are the four fact... more >> |
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| 9/27/2005 | Top Tips from a Public Relations Pro I had the opportunity recently to chat with Meryl Rader, a local PR pro, about how businesses can use public relations as an effective part of their marketing program. Meryl is a former Senior Vice... more >> |
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| 8/15/2005 | Turning Tradeshow Leads into Business Recently I had the opportunity to plan and work the Harrisburg Fire Expo with Jim, a client whose fire equipment company had exhibited at the show for years. At prior shows, Jim and his sales... more >> |
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| 6/12/2005 | Should You Blog? They’re the hottest thing on the Internet and everyone in the information world is talking about them. Over 9 million blogs reside on the Internet, according to Business Week, and 40,000 new ... more >> |
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| 5/6/2005 | Practical Advice for Email Marketing Several of my clients have been asking for email marketing campaigns – electronic newsletters, product announcements, email alerts, and more. They’re realizing that email marketing is a cost ... more >> |
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| 2/1/2005 | Good Networking Is Good for Your Business Lucy Arbes, President of Westfield-based Quality Merchant Services (QMS), is a woman with a mission – to grow her company's account base and revenues so that she can achieve financial independence. more >> |
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| 10/1/2004 | Standing out from the Crowd Angela runs an up-and-coming events production company and wants to increase revenues. Like many business owners, she knows she has to invest her marketing budget wisely to get the most return. more >> |
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