As part of the process of updating our website and marketing materials, Pacesetter Management Consulting engaged Loraine Kasprzak of Advantage Marketing & Associates to work with our clients to develop testimonials that supported our brand message. 

 Given the nature of the assignment, we trusted Loraine with some very sensitive client relationships and she treated them very professionally.

 As a result of her efforts, our website and marketing materials will be significantly strengthened. However, we also experienced another benefit from the process that we hadn’t really expected — the testimonial process she designed has helped us to enhance our current client relationships. In particular, the results of the interviews she conducted gave us new insight into what our clients perceived were the benefits of working with Pacesetter and some areas where we could improve.

 I would certainly recommend Advantage Marketing to those who need an experienced consultant to execute marketing tactics effectively. 

...As  president of Monarch Electric Company, I would like to thank you for the excellent work you have done for my company over the past year and a half.  In working with us to set up our first marketing department, you gave us your expertise on a wide variety of marketing issues we faced, from strategy development to implementation projects.  You helped us move along the learning curve so much faster!

I personally appreciated your helping me clarify my thinking on the direction of our electrical distributorship and what we need to do to get to the next level.  I benefited from your keen sense of realism and your ability to apply your education and experience to our company’s real life challenges.

...We have had three excellent experiences with Loraine beginning in 2001with two large projects, and a small one done very recently. In 2001 Loraine played a very important role in helping our state incubation association develop a CD ROM-based promotional program which introduced  business incubation and our NJ incubators to various constituencies.  She was brought in after we had had a bad start with an original supplier and quickly identified another group who could handle the Flash-based technology as well as having experience in producing AV programs. Loraine acted as both a project manager, coordinating this new AV supplier with us at the EDC, as well as acting as a copy writer of the AV script. Her experience in writing sales oriented copy was very valuable, not to mention her direct, no wasted effort approach to getting things done on time and on budget.

In late 2001, Loraine helped the EDC develop our new “green” brochure. She took a ton of EDC/NJIT information we gave her and reduced it down to an understandable, clean summary selling the benefits of the EDC program for new start-up companies. She also managed the graphic component, bringing in an individual who worked very well with all of us. Recently Loraine helped us produce an ad promoting the availability of the new EDC III incubator building.  Overall we are very satisfied with the work Loraine has done for us.