A Marketing Firm with Solutions
Loraine Kasprzak, MBA, started Advantage Marketing in 1996 after volunteering with the Downtown Westfield Corporation’s Economic Development Committee. She saw first-hand as a committee member that there were few marketing resources available to New Jersey’s small and mid-size business owners. In the words of her mentor, Frank McPherson, a Westfield resident and business owner himself, “The ‘Super Chiefs’ of small business know their product or service, but don’t always know how to market them.”
In launching Advantage Marketing, Loraine combined her expertise in marketing strategy and communications with a strong desire to help New Jersey businesses thrive.
Today, Advantage Marketing works with small and middle market companies as well as nonprofits that lack focus in their marketing and are struggling to reach their target markets. Whether it’s a social media strategy for a professional services firm or an email campaign for a local Internet retailer, we offer our clients creative and practical marketing solutions that build awareness, attract prospects and turn them into customers.
Advantage Marketing also works with a select team of trusted affiliates to provide clients with a broader range of services and expertise.