The large and middle market companies and small businesses that work with Advantage Marketing have talked about our marketing consulting. Here’s some of what they’ve said over the years.
“The market research that Loraine and her team did enabled us to get a better understanding of our clients’ needs and helped us fine-tune our messaging and customer focus. Loraine is now working with us to pinpoint our brand promise for our ideal clients and then integrate our messaging throughout our marketing. We value the insights she brings to us.
“She ‘gets’ the connection between marketing and sales and is helping our sales team understand how they can use the ideal client concept in their prospecting, so that they are focusing on the higher payoff clients.” – Ken Hoffman, President, DPC Data
“I’m very impressed with the way the Advantage Marketing team has come up to speed on the topics we’re writing about. Your work has really helped our content machine hum along.” – R. Mani, Head of Product Marketing, Silicon Valley startup
I wanted to express my appreciation for all of your recent help. My business has gotten more clearly defined and I am presenting myself more professionally online. I’ve recently rewritten my website and it also has a new look. I’ve integrated it with my blog on WordPress. There was a short article in today’s Asbury Park Press that has already generated some interest. Thanks again for helping me make some significant steps in the right direction. — Jamie Sussel Turner, M.Ed., ACC, Leadership & Communication Coach
Working with Loraine in the marketing arena has been a very positive and pleasurable experience both for Aujas, our company that she works with, and me personally. Loraine has a fantastic ability to understand our line of business, a global company, and deliver the proper message for prospects and client alike. When we opened our doors in the US over one year ago, Loraine helped us position Aujas in a very noisy environment. She exceeded our expectations and the word got out that Aujas is an important provider in the information risk space. In addition Loraine has a very solid understanding of social media landscape and has helped us tremendously in that area as well. If you are thinking of using a marketing professional, no need to look any further. I recommend Loraine without any reservations. — Karl Kispert, Vice President, Business Development, Aujas
Loraine worked with me when I was the CEO of a start-up and she understood our needs very well and built a two-pronged marketing strategy for us with the right mix of short and long term goals. She works well with the strengths and limitations of her client organizations. Loraine’s expertise helped scale our marketing from ground up and produced great results. I would love to work with Loraine again. — Nitin Kumar, iCEO, CITM, CMAA, CMC
Loraine is a resource one can count on. She helped me in our marketing strategy and implementation covering our website, social media and print. She understands the consulting business and brings those insights in formulating practical solutions and plans. One can only have positive results working with Loraine. — Don McDermott, CEO, McDermott and Associates
[As Executive Editor of the IMC USA Connector] Loraine demonstrates deep expertise and unique insights to balance expectations of a constituency (e.g., readership), with service aspirations of an organization and authorial ability. Whether considering long-term content trends, or short-term article deadlines, Loraine has a sound grasp and commanding vision. She excels at facilitating and delivering crisp, efficient and on-the-mark messages in a timely, economical manner. Thoughtful and purposeful, she is an ideal Editor. — Rick Hubbard, CMC, PMP, CSM
I’ve gone through the other regions’ websites and I am absolutely positive ours sets a new standard for excellence. It is professional, easy to navigate, informative…Terrific! All the feedback I’ve gotten has been enthusiastically positive. — Randy Schaeffer, Regional Director, New York City/ New Jersey FIRST
I appreciate how you keep digging and sending me additional ideas. I like where you are headed and how you ask important questions that keep us focused on the most important message. You have the ability to take truckloads of seemingly unconnected information (mine) and help solidify and fine tune the message for the marketplace (including the identification of the marketplace). — Mike Martorella, founder, MMI Communication
I have been awarded two more contracts. The SBIR Phase II was awarded to us in July 2004 and the SBIR Phase I in November, 2005… We wouldn’t have been able to receive these awards without your assistance from the beginning. I hope to have another opportunity to work together with you in the near future. — Jaean Jung, Vice President, Access Bio
Thank you again for the great branding study you’ve completed on our behalf. It is clear from recent staff correspondence that you have raised our brand awareness to an all-time high and have “primed” us for development of a new marketing plan. Mission accomplished! — Alyson Miller-Greenfield, Associate State Director, New Jersey Small Business Development Center
As part of the process of updating our website and marketing materials, Pacesetter Management Consulting engaged Loraine Kasprzak of Advantage Marketing & Associates to work with our clients to develop testimonials that supported our brand message. Given the nature of the assignment, we trusted Loraine with some very sensitive client relationships and she treated them very professionally. As a result of her efforts, our website and marketing materials will be significantly strengthened. However, we also experienced another benefit from the process that we hadn’t really expected — the testimonial process she designed has helped us to enhance our current client relationships. In particular, the results of the interviews she conducted gave us new insight into what our clients perceived were the benefits of working with Pacesetter and some areas where we could improve. I would certainly recommend Advantage Marketing to those who need an experienced consultant to execute marketing tactics effectively. — Michael Hierl, President, Pacesetter Management Consulting
…As president of Monarch Electric Company, I would like to thank you for the excellent work you have done for my company over the past year and a half. In working with us to set up our first marketing department, you gave us your expertise on a wide variety of marketing issues we faced, from strategy development to implementation projects. You helped us move along the learning curve so much faster!
I personally appreciated your helping me clarify my thinking on the direction of our electrical distributorship and what we need to do to get to the next level. I benefited from your keen sense of realism and your ability to apply your education and experience to our company’s real life challenges. — Steven M. Perlman, President, Monarch Electric Company
…We have had three excellent experiences with Loraine beginning in 2001 with two large projects, and a small one done very recently. In 2001 Loraine played a very important role in helping our state incubation association develop a CD ROM-based promotional program which introduced business incubation and our NJ incubators to various constituencies. She was brought in after we had had a bad start with an original supplier and quickly identified another group who could handle the Flash-based technology as well as having experience in producing AV programs. Loraine acted as both a project manager, coordinating this new AV supplier with us at the EDC, as well as acting as a copy writer of the AV script. Her experience in writing sales oriented copy was very valuable, not to mention her direct, no wasted effort approach to getting things done on time and on budget.
Loraine helped the EDC develop our new “green” brochure. She took a ton of EDC/NJIT information we gave her and reduced it down to an understandable, clean summary selling the benefits of the EDC program for new start-up companies. She also managed the graphic component, bringing in an individual who worked very well with all of us. Recently Loraine helped us produce an ad promoting the availability of the new EDC III incubator building. Overall we are very satisfied with the work Loraine has done for us. — Louis Gaburo, Assistant Director, NJIT Enterprise Development Center