How We Work

Creative, proactive marketing solutions to help your company succeed

Whether we are working with you on executing a market research project, planning and rolling out your marketing strategy, or developing your thought leadership pieces for content marketing, we believe in building a trusting and collaborative relationship with you. This results in a win-win for you and your customers.

Developing strategy first

In our Strategy First research process, we will partner with you to define the research questions. Then we execute a research plan to delve into answers. The process typically includes client and industry interviews, sometimes focus groups, and always secondary (Internet) research.

Typical research questions include:

  • How is your company perceived in the marketplace?
  • What are your perceived strengths and weaknesses?
  • How are competitors perceived? What are their strengths and weaknesses?
  • Do clients understand your value proposition?
  • What marketing and sales messages resonate with your clients?
  • What messages also help us generate more cross-sales or new sales?
How we work: creative, proactive marketing

Creating your marketing plan

In our marketing planning process, we work with you to:

  • Assess your current market positioning
  • Research and analyze target markets
  • Assess the competitive environment (In short, we see what your competitors are up to)
  • Uncover market opportunities and external threats
  • Set marketing goals aligned with your business objectives
  • Plan marketing tactics that suit your goals and budget
  • Design and pretest marketing programs and collateral
  • Refine and then roll out campaigns
  • Monitor and adjust campaign tactics
  • Cheer you on to success!

Strategizing thought leadership content

When we work with you to develop your thought leadership content, we will:

  • Set project goals, timeline as well as a budget
  • Determine the target audience and content format
  • Collaborate with you to develop your voice and unique point-of-view
  • Leverage any previous written materials (e.g., sales presentations, internal memos, etc.)
  • Create the first draft, or edit and polish the draft you have created
  • Work with you to refine messaging
  • Finalize the piece and then prepare it for publication
  • Strategize how the piece will be promoted to your audience
  • Help you promote your thought leadership content

Wouldn’t You Love to Attract More Customers to Your Business?

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