At Advantage Marketing, we provide marketing consulting and Fractional CMO+ services for small and mid-size businesses that need marketing leadership, without the cost or complexity of a full-time hire. We help you build a strategic marketing plan, refine your messaging, and roll it out in a way that supports your sales goals and internal capacity. Our clients say our hands-on, thoughtful work delivers the results they need.
You won’t work with junior agency staff when you work with us. Instead, you’ll get leadership and direction from senior marketers with deep experience in strategy and tactics. Plus, our marketing systems and processes keep things moving without adding to your workload.
Here’s what it’s like to work with us:
We Start With Strategy
We don’t jump into execution. First, we dig in to understand your business, your goals, and your clients. That means asking thoughtful questions of you, your team and clients, conducting research, and assessing your current efforts to gauge what’s working (and what’s not). Then we map out a straightforward strategy that aligns with your business and sales goals.
“The market research that Loraine and her team did enabled us to get a better understanding of our clients’ needs and helped us fine-tune our messaging and customer focus.”
—Ken Hoffman, President, DPC DATA
You’ll leave this phase with:
- Clear messaging
- A defined ideal client profile
- A 6-month marketing plan
- A list of quick wins you can act on immediately
We Handle the Heavy Lifting
Once the plan is in place, we help implement it. That might mean managing your content calendar, setting up a reporting dashboard, improving your SEO and AI visibility, or producing video or email campaigns. We’ll work with your internal team or act as your marketing team, if you don’t have one.
“Our efforts to grow and scale up are now more effective because of the materials Advantage Marketing created for us. Loraine continues to provide marketing leadership as we build our brand.”
— Derek Jacobsen, EVP, Operations and Business Development, CHR
You’ll always know what’s happening, but you won’t need to manage the process.
We Keep It Lean and Collaborative
You won’t deal with layers of account managers. You’ll work directly with our senior marketing leadership team. We use tools like Basecamp to keep everything in one place and hold regular check-ins to keep things on track.
“Having Loraine as a fractional CMO enables us to focus on areas of firm growth, while her team takes on coordination and/or execution of our many marketing tactics. Plus, she is more strategic about what we create and ensures our materials—digital and print—are always properly branded and messaging on point.”
— Maria Rollins, Managing Partner, KRS CPAs
We’re big on communication, clear timelines, and doing what we say we’ll do.
We Expect You to Show Up, Too
Marketing isn’t something we “do to” your company. It works best when we collaborate. That means:
- A single point person on your end
- Working together to set goals
- Freely sharing ideas
- Timely feedback
- Access to the right people
“You challenged me to think differently about how I connect with my consumer.”
—Alyson DeMaso, Raising Beauty
The more you engage, the more momentum we can build together.
We Make It Easy to Get Started
Not sure if the full scope is the right first step? We offer smaller strategy packages and audits so you can start with a quick win. It’s a smart way to test the waters and get to know each other before committing to the full plan.
“She understands the consulting business and brings those insights in formulating practical solutions and plans.”
—Mike Martorella, MMI Communication“If you are thinking of using a marketing professional, no need to look any further. I recommend Loraine without any reservations.”
—Karl Kispert, Aujas
Ready to work with a Fractional CMO who thinks like a business owner?
Book a quick one-on-one call with one of our marketing experts. We’ll chat about your business goals and how we can help you grow.
FAQs
How is Advantage Marketing different from a traditional agency?
We’re not an agency that just hands off deliverables. We act as your outsourced marketing leader. We are hands-on, building the strategy, aligning it with your sales goals, and helping implement it with, or for, your team. You’ll always know what’s happening and why.
How involved do we need to be in the process?
We’ll handle the heavy lifting, but your input matters. Expect to give feedback, help us access key people, and review drafts along the way. The more responsive you are, the faster we can move and the better the results.
What if we’re not ready for a full marketing engagement?
No problem. Many clients start with a messaging audit or strategy sprint. It gives you a clear direction and results in a few weeks, without a big investment or long-term commitment.
