Creative, proactive marketing solutions that help your company succeed
Whether we are working with you on executing a market research project, planning and rolling out your marketing strategy, or developing your thought leadership pieces for content marketing, we believe that when we build a trusting and dynamic relationship with you, we create a win-win for you and your customers.
In our marketing research process, we will partner with you to define the research questions and then execute a research plan to obtain answers. Typical research questions include:
- How is your company perceived in the marketplace?
- What are your perceived strengths and weaknesses?
- How are competitors perceived, and what are their strengths and weaknesses?
- Do clients understand your value proposition?
- What are the marketing and sales messages that resonate with your clients?
- What messages help us generate more cross-sales or new sales?
We do this through a series of client and industry interviews and focus groups, as well as secondary (Internet) research.
In our marketing planning process, we will partner with you to:
- Assess your current market positioning
- Research and analyze target markets
- Assess the competitive environment
- Uncover market opportunities and competitive threats
- Set marketing goals aligned with your company’s business objectives
- Plan marketing tactics that suit your goals and budget
- Design and pretest marketing programs and collateral
- Refine and roll out campaigns
- Monitor and adjust campaign tactics
- Cheer you on to success!
When we work with you to develop your thought leadership content, we will:
- Set project goals, timeline and budget
- Determine the target audience and content format
- Collaborate with you to develop your voice and unique point-of-view
- Leverage any previous written materials (e.g., sales presentations, internal memos, etc.)
- Create the first draft, or edit and polish the draft you have created
- Work with you to refine messaging
- Finalize the piece and prepare it for publication
- Strategize how the piece will be promoted to your audience
- Help you promote your thought leadership content
