Strategic Content Development

Strategic content to showcase your expertise

Our content development work for clients includes articles, blog posts, book chapters, case studies, whitepapers, websites, and more.

We are expert at helping you determine what type of content will work best for your specific objectives. Then we can organize the various content pieces into a content calendar so everything is executed on a timely basis.

The AM team has authored, ghost-written, or edited content for B2B, technical, and professional service clients across multiple industries. We have also written consumer-focused content for newspapers including Princeton PacketUnion County Voice and The Cranford Chronicle.

While much of the work we do is proprietary, the list below highlights some of our project work for current and past clients. (You can also check out Testimonials and Case Studies for deeper insights.)

content to showcase your expertise

Content Development Highlights

Advantage Marketing Portfolio

Articles & White Papers



  • YP Newsletter (AIChE) – Monthly newsletters targeted at the association’s Young Professionals
  • Disease Awareness Newsletters (Quest Diagnostics) – Monthly newsletters targeted at physicians, plan members and the media)
  • Health Plan Highlights (Quest Diagnostics) – Quarterly newsletters for members about diagnostic testing and services.
  • Tax Tips Newsletter (Steinberg Enterprises)

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