Connecting You with Your Customers

Power Your Growth with Our Proven Marketing Systems

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Advantage Marketing helps business-to-business and technology companies like yours power their sales above the $1–$5mm plateau.

Wouldn’t you love to…

  • Tell your brand story so it attracts more of your ideal clients?
  • Be the experts more customers think of first for solutions?
  • Have a website that converts more leads?

The Marketing Pros at Advantage Marketing Can Help

As certified Duct Tape Marketing consultants, we offer a turn-key system for business-to-business and tech marketing. We will collaborate with you to develop the right strategy and brand messaging first—before diving into tactics. This ensures that tactics are guided by your customers’ challenges and how you are uniquely positioned to solve them.

Watch Our Video and Discover How to Power Your Business Growth

Industry Segments in Our Sweet Spot

Professional Service Firms

AI, IT and Tech

Manufacturing & Distribution

Engineering & Environmental

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Ready to create a marketing strategy you can act on?

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Services We Offer

Fractional CMO+

Effective marketing starts with strong leadership. Get the creative and forward-thinking senior-level marketing leadership you need, without the C-level salary. Our fractional CMO+ team will help you develop and execute strategic marketing plans to drive growth and profitability.

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Strategy Development

With our Strategy First process, you get a marketing road map that targets your ideal client, identifies your competitive advantage, and communicates it in a unique way. This “sticky” marketing strategy will feature tactics to engage your ideal prospects so they to get to know, like, trust, and buy from you.

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Content + SEO

Content is the voice of your strategy. It also influences how your site gets ranked on Google. We’ll recommend proven content strategies and SEO tactics to improve your website's search ranking and drive higher-quality traffic to your site.
We also can create the sparkling content for websites, blogs, and more. Everything you need to connect with your customers and stay top of mind.

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Recognition & Certifications

What Our Clients Are Saying

The market research that Loraine and her team did enabled us to get a better understanding of our clients’ needs and helped us fine-tune our messaging and customer focus.

Ken Hoffman

President, DPC Data

Loraine helped ensure we were targeting more accurately as we cast a wider net. We were able to tap into her wealth of knowledge affordably and within our schedule and timeline. To access this kind of expertise is the way to go for small companies.

Lynn Wagner

President, REA – Career + Relocation Coaching for Well-Being

Loraine helped us bridge a gap between our company and our senior executive customers - they don't want to know they really need us. Her method is a structured approach that took us to the emotional responses we needed to understand to generate interest. And she made it a fun, engaging, very professional journey.

Dr. John Kenagy

Kenagy Associates, founder of Adaptive Design® for healthcare systems

I’m very impressed with the way the Advantage Marketing team has come up to speed on the topics we’re writing about. Your work has really helped our content machine hum along.

R. Mani

Head of Product Marketing, Silicon Valley startup

Loraine has a fantastic ability to understand our line of business, a global company, and deliver the proper message for prospects and client alike. Loraine helped us position our company in a very noisy environment. In addition, she has a very solid understanding of social media landscape and has helped us tremendously in that area as well. If you are thinking of using a marketing professional, no need to look any further. I recommend Loraine without any reservations.

Karl Kispert

Vice President, Business Development, Aujas

I appreciate how you keep digging and sending me additional ideas. I like where you are headed and how you ask important questions that keep us focused on the most important message. You have the ability to take truckloads of seemingly unconnected information (mine) and help solidify and fine tune the message for the marketplace (including the identification of the marketplace).

Mike Martorella

Founder, MMI Communication

Loraine is a resource one can count on. She helped me in our marketing strategy and implementation covering our website, social media, and print. She understands the consulting business and brings those insights in formulating practical solutions and plans. One can only have positive results working with Loraine.

Don McDermott

CEO, McDermott and Associates

I find Loraine to be most creative, responsive and a stickler for details. She and the Advantage Marketing team are a delight to work with. I have recommended her many times and will continue to do so.

Felicia Garland

Host, Wise Women@Work podcast

Thank you for your help and your support as I build Raising Beauty. You challenged me to think differently about how I connect with my consumer.

Alyson DeMaso

Founder, Raising Beauty

Loraine is extremely knowledgeable and has always provided me with sound business advice. Not only with recommendations but actionable ways to grow my business.

America Carlough

Pink Hammer Home Services

I appreciate that when we work with Advantage Marketing, they take the ball and run with it and they get the job done right.

David Taylor

David Taylor Design

Looking to take your marketing and sales efforts to the next level?

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From the Marketing Advantage Blog

From the Marketing Advantage Blog

Optimizing for Bing Search

Bing—is that a thing? While Microsoft’s search engine traffic is small compared to the Google giant, Bing has been quietly creeping......

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