The Tech Company’s Marketing Strategist
Loraine Kasprzak is founder and managing director of Advantage Marketing Consulting Services LLC. Known as “The Tech Company’s Marketing Strategist”, Loraine leverages her engineering degree plus 25+ years of hands-on marketing experience to help her industrial, technology, and business-to-business clients grow and succeed.
One of Loraine’s strengths is her ability to help her clients clarify their thinking so that they can focus and fine-tune their message for the marketplace. She is also expert at helping them put messaging into action via highly-targeted marketing tactics.
Prior to beginning her management consulting career, Loraine worked in corporate America. She advanced through various engineering, marketing, and management roles.
As a fractional CMO+ and marketing consultant, Loraine leads and implements strategic marketing programs for a variety of professional services and small business clients. Among them: engineering and environmental firms, accounting firms and information technology companies, as well as startups.
Loraine’s clients have included New Jersey Innovation Institute, Aujas Networks, KRS CPAs, MXI Environmental Services, DPC DATA, Aerospike, ThinkRisk, and Infoaxis, among others.
Marketing Expert & Speaker
Loraine has presented talks on social media, marketing and branding at regional and local business conferences. She was a keynote speaker for the Greater Westfield Area Chamber of Commerce’s Inaugural Professional Women’s Luncheon, discussing the topic, “How to Turn Your Personal Brand into Marketing Magic.”
The Career Connection columnist for Chemical Engineering Progress magazine, Loraine is also co-author of the book, Results! Impactful Solutions to Drive Business. She has ghostwritten and edited content on topics including succession planning, tax planning, software as a service, mergers and acquisitions, and many more. Furthermore, she blogs about marketing and social media at The Marketing Advantage.
Leadership & Education
Loraine currently serves on the Sisters of Charity of St. Elizabeth Development Board and Marketing Committee. She served on the Board of Directors for Executive Exchange, Inc. Additionally, she was national marketing chair for the Institute of Management Consultants USA (IMC USA). She was the recipient of IMC’s Distinguished Service Award for continuous outstanding service.
Loraine holds a degree in Chemical Engineering from Manhattan College and an MBA in Marketing from New York University’s Stern School of Business. She is also a Master Certified Duct Tape Marketing Consultant and has several advanced certifications including Sales Funnel Consultant and Professional Services Marketing Expert.