Case Studies

In our work as Fractional CMOs and marketing consultants, we have the opportunity to assist many tech, IT and professional services firms in the New Jersey area, throughout the US, and internationally. These case studies highlight the work we’ve done helping clients with their marketing strategy, branding, and more.

Fractional CMO Helps a Coaching Firm Introduce Its Services to a Broader Audience

REA has a long history of providing support services to individuals navigating career-related changes, including coaching to partners and families of relocating Fortune 100 executives. The firm recognized the need to expand its audience in response to a changing market. Loraine Kasprzak was engaged as a fractional CMO in the fall of 2023 to help the firm promote its coaching services to a broader client base. Read this case study to discover how REA benefited…

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Helping an established construction company develop a shared vision and brand message

The Northfield Construction brand had been built on a reputation of trust and positive word of mouth. With the company’s next generation of leadership looking towards future growth, the principals realized they needed to reach more prospects and clearly convey what they offered to commercial clients. Advantage Marketing worked with the leadership team to crystallize NFCC’s mission and brand. The work started with…

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Strategy development project uncovers marketing opportunities

Owners of an industrial transportation company thought they were missing market opportunities. However, they didn’t have the internal resources to evaluate the market and develop a plan to take advantage of these opportunities. Advantage Marketing conducted a Strategy First engagement and…

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Rejuvenating marketing and branding for an outsourced human resources solutions provider

Consolidated Human Resources (CHR) is a third-generation family business that provides outsourced HR and payroll services to companies with up to 5,000 employees. The company’s branding and sales materials were inconsistent and not aligned with how the company had expanded in recent years. In addition, the freelancer who was responsible for CHR’s content development just wasn’t getting the job done. This was all hampering how CHR was representing itself to existing and potential clients as well as internally. When Loraine Kasprzak and her team got involved, things began to change for the better…

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New marketing strategy and website communicate benefits to prospective buyers

Infoaxis company president contacted Advantage Marketing for help bringing its marketing and website up to date. Given the rapid changes in the IT services industry, he felt the company’s marketing needed to be more tactical to respond to IT trends. “There was no cohesive campaign around our services…”

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Integrated marketing program for a new distributorship branch

An industrial products distributor was opening a branch in a new location. Management needed a cost-effective program for building interest and foot traffic to the new branch. Advantage Marketing developed an integrated marketing program to increase awareness among potential customers. The plan included…

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