Fourth quarter is here—time to wrap up this year’s marketing activities and finalize next year’s operating budget. As you plan for your 2025 marketing spend, we offer these insights about how to budget for marketing and what to include. Some…
Read MoreThe Marketing Advantage
Your marketing plan is the Holy Grail for getting prospects to KNOW, LIKE, and TRUST you, and then TRY your product or service. Creating a plan may sound complicated – but don’t panic. Following these five steps can help you…
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How’s your engine build going? If you’ve been following our tips in the last few newsletters, you have: — Made your business referrable across customer touchpoints — Identified your referral partners — Communicated clearly about your ideal customer — Begun…
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Make it easy for others to make referrals In Referral Engine Part 2, we talked about your value proposition, an important element to fuel your business’s referral engine. But how do you get people to understand and share your value…
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Warm up your lead pipeline with a referral mindset. 1. Start with a positive, referral-worthy mindset. Make sure your value proposition is clear to your team (your brand ambassadors). Then start creating multiple referral channels. For example: 2. Have your sales…
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Is it time to rev up your business’s referrals? In this short series, we’ll share the elements and building blocks of a referral engine that will help your company go the distance. To get started, let’s look at three components. 1….
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