Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important for SEO. Here are some tips for optimizing them. 1. Resize your images Image size and file size are not the same thing. Image size refers to the dimensions of an image (e.g., 1024 by […]
With 275 million monthly active users, Twitter is an undeniably good tool for engaging with an audience and expanding your brand’s online reach. But it can be tricky to know whether you’re truly successful on the site — which is when a Twitter audit comes in handy. It helps you analyze the performance of your Twitter […]
You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so. Try these three fundamental tips for effective online marketing: 1. Include structure, a theme and timeline for your posts. Don’t make the mistake of posting items you think are interesting and splattering […]
Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, it can help you raise brand awareness and boost traffic to your business. You want the content on your profile to accomplish three things: Clearly communicate your brand story and value Use keywords […]
An outdated website sends a message that you aren’t up on the latest trends. There comes a time when every business needs to revamp and re-launch for maximum impact. Relaunching your site might seem almost overwhelming. Fortunately, there are some simple rules of thumb you can follow that will make your re-launch not only easy […]
If you’re spreading yourself too thin with your social media activities, it may be time to explore a minimalist approach to social media. Here’s how…
Reviewing your budget and calculating your ROI are important aspects of a social media audit but are often overlooked. Check out these tips to get started.
Automation is the next major marketing frontier. But are you extending your business’s automation practices far enough? To make it work, you’ll need these tips.
You’ve set up and claimed your Google My Business page. Now it’s time to optimize it! This post offers a few tips from The Small Business Marketing Academy to help you get started.
Not sure what to blog about? Having trouble getting started on that white paper? Here’s what marketing expert John Jantsch has to say on the topic: Removing writer’s block Take a break and go outside Seems simple enough, right? Stand up, walk away from your desk, and get away from your computer for a bit. Do this […]