Tips for Successfully Re-Launching Your Website
An outdated website sends a message that you aren’t up on the latest trends. There comes a time when every business needs to revamp and re-launch for maximum impact. Relaunching your site might seem almost overwhelming. Fortunately, there are some simple rules of thumb you can follow that will make your re-launch not only easy […]
Getting the Most Out of Social Media
If you’re spreading yourself too thin with your social media activities, it may be time to explore a minimalist approach to social media. Here’s how…
Measuring Your Social Media Profitability
Reviewing your budget and calculating your ROI are important aspects of a social media audit but are often overlooked. Check out these tips to get started.
Automating Your Business
Automation is the next major marketing frontier. But are you extending your business’s automation practices far enough? To make it work, you’ll need these tips.
How Can You Optimize Your Google My Business Page?
You’ve set up and claimed your Google My Business page. Now it’s time to optimize it! This post offers a few tips from The Small Business Marketing Academy to help you get started.
How to Remove Writers Block and Come Up with Awesome Content Ideas
Not sure what to blog about? Having trouble getting started on that white paper? Here’s what marketing expert John Jantsch has to say on the topic: Removing writer’s block Take a break and go outside Seems simple enough, right? Stand up, walk away from your desk, and get away from your computer for a bit. Do this […]
What Is the Key to Ranking on Google Local?
You really can’t even dream about showing up for local searches unless you claim and optimize your Google My Business Page. If you aren’t sure if you have a Google My Business page you can go here to check it out – https://support.google.com/business/answer/2911778?hl=en If you think you may have multiple Google My Business pages, check […]
7 Must Have Website Elements
The homepage is often a prospect’s first impression of your website. Long, scrolling pages are the expectation these days so think of your homepage elements as a bit of journey. Don’t try to cram it all above the fold, let people get further and further as they scroll. To get the most out of their visit, consider implementing the elements detailed in this post.
Why Your Website Doesn’t Attract Customers
Gone are the days of your website just being a digital brochure for your company. A website now has many jobs, including: Get found – The website should be optimized for search to help you get found online. Build trust – Your website is a key element to building trust. Once a person arrives on […]
How to Hire a Marketing Consultant: 4 Questions You Need to Ask Yourself
Small businesses hire marketing consultants for many reasons. But do you know what you should consider when evaluating marketing consultants? This post includes a must-see video from Duct Tape Marketing founder John Jantsch about the questions you should ask when considering hiring a marketing consultant.