“Give and you shall receive” is a powerful proverb and one that can help you showcase your company’s brand and expand business opportunities. By actively participating in volunteer efforts, your organization will contribute to meaningful causes and improve your visibility…
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Fourth quarter is here—time to wrap up this year’s marketing activities and finalize next year’s operating budget. As you plan for your 2025 marketing spend, we offer these insights about how to budget for marketing and what to include. Some…
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Your marketing plan is the Holy Grail for getting prospects to KNOW, LIKE, and TRUST you, and then TRY your product or service. Creating a plan may sound complicated – but don’t panic. Following these five steps can help you…
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How’s your engine build going? If you’ve been following our tips in the last few newsletters, you have: — Made your business referrable across customer touchpoints — Identified your referral partners — Communicated clearly about your ideal customer — Begun…
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Make it easy for others to make referrals In Referral Engine Part 2, we talked about your value proposition, an important element to fuel your business’s referral engine. But how do you get people to understand and share your value…
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Warm up your lead pipeline with a referral mindset. 1. Start with a positive, referral-worthy mindset. Make sure your value proposition is clear to your team (your brand ambassadors). Then start creating multiple referral channels. For example: 2. Have your sales…
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