The secret to starting right in digital marketing is to focus on one goal, one type of content, and one social media channel at a time. Simple? You bet. Powerful? Like you wouldn’t believe. Let’s break it down. One goal – If you don’t have goals in place for your digital marketing activities, you might […]
Brand recognition is important not just in the consumer space but also in the business-to-business space, where buyers are increasingly conducting their own research prior to reaching out to potential vendors. Brand awareness is a vital strategy for reaching those prospects and driving leads. Here are a few brand-awareness strategies and how they can generate […]
When you think of content marketing, what comes to mind? Creating a white paper? Writing a blog post about your latest acquisition? In 2018, content marketing is about creating interesting content people actually want to engage with. Stop talking about your brand, and start creating content people want to read, watch or listen to. Sponsored posts, […]
LinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential: Complete Your Profile – your profile is the heart and soul of your personal and online business brands.
Search engines help you get new readers, viewers, and listeners for your content. Give the search engines what they want by avoiding the following common mistakes that content creators make. Short Content Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more […]
Don’t be fooled by common marketing misconceptions. Here are 4 myths that just aren’t true: Social Media Doesn’t Sell – 75% of B2B buyers use social media to make purchasing decisions. Blog Content is Fluff – Marketers who prioritize blogging are 13x more likely to see positive ROI. More Eyes = More Dollars – Views […]
Looking to improve the SEO for your business? Here are 10 resources for understanding and optimizing SEO.
Automation will save you time, money and help make your business run smoothly – you just need to know how to use it. Here are my top resources for automating your business.
Social media can be tricky to navigate due to the ever-changing features, networks and guidelines. Here are some of my top social media Tweets to help you make the most of your efforts.
Content marketing isn’t just beneficial for big businesses. Small businesses can get results, even with smaller budgets. These top Tweets from Advantage Marketing offer resources and tips to sharpen your small business content marketing strategy and execution. Content Marketing Myths That Businesses Need to Stop Believing –http://ow.ly/dNoo309C2Gq