Company Overview

Marketing Consultants for New Jersey Businesses

Loraine Kasprzak, MBA, started Advantage Marketing (AM) in 1996 after volunteering with the Downtown Westfield Corporation’s Economic Development Committee. She saw first-hand as a committee member that few marketing resources were available to New Jersey’s small and mid-size business owners, and even fewer if they were tech-based companies. In the words of her mentor, Frank McPherson, a Westfield resident and tech business owner himself, “The ‘Super Chiefs’ of small business know their product or service, but don’t always know how to market them.”

In launching her New Jersey fractional CMO+ and marketing consulting firm, Loraine combined her expertise in marketing leadership, strategy and communications with a strong desire to help New Jersey businesses thrive.

New Jersey Marketing consultants with solutions

Fractional CMOs and Consultants with Practical, Creative Marketing Know-How

Today, Advantage Marketing works with small and middle market companies, with a focus on the industrial and tech sectors. These organizations lack focus in their marketing and struggle to reach their target markets.

Whether it’s providing C-level marketing leadership for a “Big Data” firm, a social media strategy for a professional services firm, or a brand messaging campaign for a managed services/IT company, AM offer clients creative and practical marketing solutions that build awareness, attract prospects, and turn them into customers.

Loraine believes marketing is not only a system—it may be the most important system in any business. As a Master Certified Duct Tape Marketing Consultant, she leads a team dedicated to applying a systematic approach so clients experience consistent and predictable growth.

Advantage Marketing works with a select team of trusted affiliates. These experts provide clients with a “one stop shop” for website development, graphic design, and copywriting, in addition to other services.

Check out The Marketing Advantage blog, for marketing tips, insights and more. Learn more about how we work with you.

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