B2B Services

Helping New Jersey business-to-business clients with marketing since 1996

Advantage Marketing works with B2B clients to build credibility and market presence with a powerful combination of integrated communications and marketing services.

We specialize in marketing programs for business-to-business companies who are finding it challenging to grow sales above the $1-$5mm plateau.

We follow the proven Duct Tape Marketing system, and will collaborate with you to develop the right strategy and brand messaging first – before diving into tactics. This approach ensures that tactics are guided by your customers’ challenges and how you are uniquely positioned to solve them.

The Result: Increased Leads and Sales

In addition to our marketing expertise, we’re known for developing content strategies that help break through the noise so that your company shines as experts. From blog posts and email copy to EBooks and white papers, we provide the sparkling content that connects with your customers.

Moreover, we’ll help you get found on Google with a strong local SEO strategy. We’ll recommend proven SEO tactics to improve your website’s ranking in search engines and drive higher-quality traffic to your site.

Our Business to Business Marketing Services

Brand Development

  • Core messages & value propositions
  • Ideal client identification
  • Buyer personas
  • Logo & image

Marketing Strategy

  • Goal setting
  • Market research
  • Strategy development
  • Marketing plans & budgets
  • Project management
  • Analysis & feedback

Digital Marketing & Social Media

  • Website strategy, copywriting & management
  • Keyword strategies
  • Social media scheduling, engagement & metrics (LinkedIn, Twitter, Facebook, etc.)
  • SEO (on-page and off-page)
  • Google My Business (GMB) profiles
  • Reputation management (i.e., review campaigns)
  • PPC campaigns
  • Email campaigns, list development & maintenance

Content Development

  • Monthly content calendars
  • Blogging
  • White papers
  • Email & landing page copy
  • Newsletters (email and printed)
  • Case studies & success stories
  • Testimonials
  • Videos
  • Ghostwriting

Advertising & PR

  • Advertising campaigns
  • Media outreach to trade press
  • Article pitches
  • Press kits & news releases
  • Tradeshows & conferences
  • Directory listings management
  • Event marketing

Client Relations

  • New customer welcome kits
  • Customer roundtables (virtual or in-person)
  • Client referral & loyalty programs
  • Client appreciation events
  • Lunch & learns (virtual or in-person)
  • Networking events

Sales Support

  • Automated lead generation campaigns
  • PowerPoint sales presentations
  • Call planning assistance

Reporting & Analytics

  • Website metrics
  • Social media metrics
  • Google Analytics

Wouldn’t You Love to Attract More Customers to Your Business?

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