Bing—is that a thing? While Microsoft’s search engine traffic is small compared to the Google giant, Bing has been quietly creeping up the search numbers chart. At the start of 2024, Google had nearly 82% of all search traffic while Bing…
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What to do at the show to make the most of your investment It’s show time! If you’re exhibiting or presenting at a trade show, you want to get people to your booth and convert visitors to prospects and ultimately,…
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In our last blog post we shared 4 marketing trends for 2024. This week we are sharing 3 more trends to help make your marketing better and more authentic. 1) Harness social listening in your marketing strategy Real-time interactions and customer insights…
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Leadership consultant Larry Prince has developed an insightful series of questions to ask yourself as a business owner to determine if your company is ready for growth. Here is first question for you to consider when assessing your business readiness. The Market…
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Content marketing is an excellent way to build an audience and over time, build your customer base. That’s why every business clamors for strong content that shares valuable information that in turn, promotes their goods and services. However, many business owners…
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Marketing works best when you tell a story your consumers relate to. Like an absorbing novel that hooks you in, your brand story needs to have a beginning, middle, and end that draws them in and holds their attention (long enough…
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