Nothing will better arm your content marketing department than interaction with the people who talk directly to the audience on a daily basis.
Here are four ways you can build better content by encouraging collaboration with your team.
1. Build a FAQ section
One of the most efficient ways to curate popular questions on your site is to create a FAQ section.
2. Create an on-site glossary
You can expand your list of terms using keyword research tools. This step also improves your chance to rank high for many of these terms
3. Create lead magnets
Most sales teams have various content assets being developed year after year — case studies, white papers, PowerPoint presentations, etc.
All of these documents can be powerful lead magnets. Advantage Marketing can help you create your lead magnets. Contact me at me at 908.233.6265 or LKasprzak@advantage-marketing.com to find out more.
4. Leverage buyer personas in your content
By knowing the wants, needs, and even demographic information of a customer base, content marketers can better personalize their efforts.
Image Source: Content Marketing Institute