Having an author bio is important for search because it establishes experience, expertise, authority, and trustworthiness (E-E-A-T), which are critical factors in Google’s search quality guidelines. These guidelines were set by Google to help improve the quality of content published…
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Brand recognition is important not just in the consumer space but also in the business-to-business space, where buyers are increasingly conducting their own research prior to reaching out to potential vendors. Brand awareness is a vital strategy for reaching those…
Read MoreLinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential:
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