By Loraine Kasprzak, MBAIf you are a business owner new to social media, you probably don’t have a lot of…

By Loraine Kasprzak, MBA At my son’s track meet one Saturday, I got to talking to Alex Palacio, who is…

by Loraine Kasprzak, MBAYour stomach is clenched in fear, and you’ve broken out in a cold sweat. Are you sitting…

Powerful ideas for getting more from your marketing

By Loraine Kasprzak, MBAA retired executive who is starting up a new company recently asked me, how does a business…

A well written, compelling white paper that is thoughtfully promoted can build your company’s credibility. By Loraine Kasprzak, MBA