What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Socket Layer – the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data. So why should it be enabled?
It’s good for search – Every minute — no, second — Google’s algorithm requires sites to essentially battle it for top search rankings. But what happens if there’s a tie? There is a tiebreaker involved, and it’s https.
It’s better for users – SSL helps to prevent the “man-in-the-middle” attacks — “a form of eavesdropping where communication between two users is monitored and modified by an unauthorized party” — and keeps user information secure.
SSL is required for AMP – Accelerated Mobile Pages. AMP is going to play a major role in SEO in the coming months — Google is making it a priority for 2017, which implies that AMP-ready pages will have better rankings. But in order for something to be labeled as AMP, it requires SSL.
If you want your SEO to stay strong — on both desktop and mobile — and you don’t want to lose digital sales revenue, it’s easy to see why https should be enabled on your website.