Hurricane Sandy has devastated New Jersey’s small businesses. Many of Advantage Marketing’s small business clients have been affected, so I wanted to share this information about a conference call on Thursday, November 8 that will provide updates on NJ’s relief efforts for…

In 5 Email Marketing Traps to Avoid, I talked about the five ways you can mess up your email marketing. But what are some of the steps you need to take to get it right? The first thing you need…

My email was taking forever to download the other day, and then a newbie business owner’s 9MB email marketing newsletter – the equivalent of 215 typical email messages – slogged its way into my Inbox. I hit the “delete” key on…

In last week’s post, I offered my 5 Simple Rules for Building a Marketing Plan for small businesses and professional service firms. This week, I’m sharing the top 7 elements you must include in your written plan, if you expect to…

Your marketing plan is the Holy Grail for getting prospects to KNOW, LIKE and TRUST you, and then TRY your product or service. Creating a plan may sound complicated – but don’t panic. These 5 simple rules can help you create one that…

I recently authored an article series on social media for professionals for the Career Catalyst section of Chemical Engineering Progress magazine. These articles are great resources, whether you are professional just starting out in social media, or a business owner who wants…