The second annual Small Business Saturday® is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year. Sponsored by American Express and supported by dozens of small business organizations, the event will be held on November 26 this year…

By Loraine Kasprzak, MBA I gave a talk recently to the Just Think B.I.G. Bernardsville, NJ, group about marketing tactics that attract customers. Many of the women business owners present knew their product or service really well, but didn’t always know how…

By Loraine Kasprzak, MBA This is the third in a series of posts based on my conversations about social marketing with Leslie Reiser, Program Director of Worldwide Digital Marketing for IBM General Business. Leslie and her team built IBM’s infoboom…

By Loraine Kasprzak, MBA “I didn’t fail; I just found a thousand ways that didn’t work.” – Thomas Edison In my previous post, I highlighted how IBM uses digital and social marketing to build its online eminence (think: Watson on Jeopardy),…

By Loraine Kasprzak, MBA Watson. Big Blue. Lotus. What comes to mind when you read these words? Most of us associate them with IBM, the Fortune 50 technology and consulting company. What you might not associate with IBM is social…

Entrepreneur and Advantage Marketing client Deborah Palacio was a guest recently on The Secrets of Success Women Entrepreneurs Radio program. Deb runs WebUndies.com,a business that she started in her basement in 1999, when few retailers were selling online. Today WebUndies…