By Loraine Kasprzak, MBA Kathy Fulton, owner and lead graphic designer for KC Creative, Inc., has been a friend and colleague of mine for more years than either of us can remember. She’s a master juggler – she manages her…

Maura Yost must have been born with a BlackBerry in her hand.  As a 20-something IT professional, she navigates Facebook, LinkedIn, and other social networking sites with the ease typical of Generation Y. Recently I asked Maura to share some of…

By Loraine Kasprzak, MBAIs your same-old marketing getting the same old results? Here are the some of the ideas I’m sharing with Advantage Marketing clients to help them build a stronger marketing program in 2011:

By Loraine Kasprzak, MBAContent rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want…

By Loraine Kasprzak, MBA In my last post, I wrote about how social media can help professional service firms become thought leaders for their target clients. I also talked about how to choose the most relevant social media for your…

By Loraine Kasprzak, MBA “How can we use social media?” That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure…