By Loraine Kasprzak, MBA At my son’s track meet one Saturday, I got to talking to Alex Palacio, who is…

by Loraine Kasprzak, MBAYour stomach is clenched in fear, and you’ve broken out in a cold sweat. Are you sitting…

Powerful ideas for getting more from your marketing

By Loraine Kasprzak, MBAA retired executive who is starting up a new company recently asked me, how does a business…

A well written, compelling white paper that is thoughtfully promoted can build your company’s credibility. By Loraine Kasprzak, MBA

By Loraine Kasprzak, MBA Who doesn’t like to receive positive feedback from customers? Hearing “The website you developed gives us…