By Loraine Kasprzak, MBA “How can we use social media?” That’s a question I often get from partners and owners of professional service firms. They think social media is something they should be paying attention to, yet they are unsure…

By Loraine Kasprzak, MBAIf you are a business owner new to social media, you probably don’t have a lot of time to mess around learning each of the tools. Twitter, the free microblogging service, is probably the easiest to put…

By Loraine Kasprzak, MBA At my son’s track meet one Saturday, I got to talking to Alex Palacio, who is one of the track dads and also a partner in a web-based retail business called WebUndies.com. “We have lots of…

by Loraine Kasprzak, MBAYour stomach is clenched in fear, and you’ve broken out in a cold sweat. Are you sitting in the dentist’s chair, awaiting a root canal? No, you’re about to give your elevator speech and haven’t a clue…

Powerful ideas for getting more from your marketing

By Loraine Kasprzak, MBAA retired executive who is starting up a new company recently asked me, how does a business owner know if they are getting a return on their marketing investment?