Write a Killer White Paper to Build Immediate Credibility

Write a Killer White Paper to Build Immediate Credibility

Using white papers are a best practice for positioning you and your company as experts

A well written, compelling white paper that is thoughtfully promoted can build your company’s credibility.

By Loraine Kasprzak, MBA

Read more

Let Testimonials Sell for You

Let testimonials sell for you

Add testimonials to your marketing mix and create instant credibility

By Loraine Kasprzak, MBA
Who doesn’t like to receive positive feedback from customers?

Hearing “The website you developed gives us a tremendous professional presence. It’s exactly what we’d hoped for,” or “Your insight helped us solidify and fine tune our message for our marketplace,” can give you a tremendous boost and let you know you’re serving your customers well.

Read more