Should your marketing team care about engagement rates? The short answer is no, and marketers need to stop putting so much focus on…
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Recently a client approached me and asked how his company can stay in front of prospects during these uncertain times….
Read MoreWhy Should Paid Search Be Part of Your Mix? Digital advertising isn’t a novel idea. From Google and Facebook ads…
Read MoreYou’ve set up and claimed your Google My Business page. Now it’s time to optimize it! This post offers a few tips from The Small Business Marketing Academy to help you get started.
Read MoreNot sure what to blog about? Having trouble getting started on that white paper? Here’s what marketing expert John Jantsch…
Read MoreYou really can’t even dream about showing up for local searches unless you claim and optimize your Google My Business…
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