Use the Google Trends compare tool to see how your brand stands up to the competition. Analyzing what’s trending on your competitors’ sites can help you better understand what’s working for them and what can also work for you. Using Google…
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Google Trends is a relatively straightforward tool, but there are many ways to use it for your overall content strategy. Here are five ways to use Google Trends to improve and supplement your current content strategy: 1. Find Currently Trending…
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Google Trends is a free tool that analyzes the popularity of Google search terms using real-time data. It shows users what people are searching for as impacted by time, season, and location. You can then use that information to inform your…
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In our last blog post we discussed the importance of trademarks and how they can impact your company’s brand and intellectual property. In this second article our colleague, Abby Remore of CSG Law shares what you need to know about copyrights. Copyrights 101…
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Build trust with prospects by including detailed quotes or testimonials on your website, your company social media and sales presentations. Adding customer testimonials to your marketing mix can help create instant credibility and might even strengthen relationships with existing customers. In our last…
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Let Testimonials Sell For You Who doesn’t like to receive positive feedback from customers? Hearing for instance, “The website you developed gives us a tremendous professional presence. It’s exactly what we’d hoped for” can give you a tremendous boost and let you…
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