Social Media and the Customer Journey

Social Media and the Customer Journey

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Your social media marketing can sometimes feel separate from your other marketing efforts. The fact of the matter is that all of your marketing efforts should be shaped around the customer journey, and that includes social media. Here’s how you can incorporate social media in the first 3 stages of the customer journey:

Know

Social media is a great place to introduce your business to new people. The first stage of the customer journey is all about exposing your target audience to your branded content.

The first step to setting yourself up to meet new people on social is making sure you establish a profile with all of your information that clearly incorporates your branding and logos.

Like 

Once you’ve gotten the attention of new fans, it’s time to get on their good side. In the like phase, you want to educate them on their problems. This is the time to show that you understand their pain, and that your business offers the perfect solution to whatever ails them.

Continue to share content, but whatever you do, make sure it’s meaningful!

Trust

By now, you’ve convinced your audience that you know your field and understand the problem that you solve. Now’s the time to reinforce that trust in your business and drive initial engagement.

You can take an organic approach by sharing links that drive back to an initial offer on your website or use paid posts with targeted calls to action.

In our next blog post we will share 4 more stages where you can fit meaningful social media into the customer experience.

(Source: Duct Tape Marketing)

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LinkedIn marketing

LinkedIn Performance Boosting Tips

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Just setting up a LinkedIn profile isn’t enough.  Engagement is key and posting content isn’t that difficult. There are three types of content you can create directly on LinkedIn:

  • Posts – this is short content, such as status updates and quick shares
  • Videos – you can directly upload video files to LinkedIn
  • Articles – LinkedIn Publisher enables you to publish long-form articles

Posts on LinkedIn don’t work the same as other social media sites – while visuals rule on most platforms, it’s not the case here. Text-only posts, according to research, tend to outperform all other options.

You have up to 1300 characters for each post, but the first 2–3 lines are critical, because everything after this is hidden unless the viewer clicks ‘…see more.’

Formatting is important. Use shorter sentences, spacing, and emojis to break up the post. No one wants to read a wall of text.

One of the biggest mistakes people make is sharing links to external articles or websites. Instead of including a link in your post, put it in the first comment.

We hope these tips will help boost your LinkedIn performance!

Source: Social Media Today

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4 Tips for SEO Optimized Images

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Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important for SEO.  Here are some tips for optimizing them.

1. Resize your images
Image size and file size are not the same thing. Image size refers to the dimensions of an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes). Be sure to choose the right compression rate, file format and test optimization for speed.  Also be sure the size fits the social media platform to which you’re posting.

2. Optimize image file names
Choosing the right file name is important for page SEO and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords to get the most SEO power.
Include target keywords at the beginning and separate them with hyphens.

3. Use alt tags
Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content. A good alt tag provides context and helps visually impaired users too.

4. Optimize the image title
If you use WordPress, the image title is usually taken from the name of the file so you can sometimes leave it as it is. If you don’t use WordPress or the title doesn’t explain the image, rename it with the appropriate keywords in the same way as file names.

If you haven’t been using these tips for optimizing images, be sure to give them a try. Look for even more tips for optimizing images for SEO in our next newsletter!

Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

How to Run a Twitter Audit

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With 275 million monthly active users, Twitter is an undeniably good tool for engaging with an audience and expanding your brand’s online reach.

But it can be tricky to know whether you’re truly successful on the site — which is when a Twitter audit comes in handy. It helps you analyze the performance of your Twitter account by looking at your audience, analytics, content types, posting times, and consistency, as well as overall sentiment.

A Twitter audit should answer the following questions:

  • Who is our audience?
  • What types of content are we posting?
  • What types of content does our audience enjoy?
  • Is our posting consistent?
  • When are our followers active?
  • Are we seeing a Return on Investment (ROI)?
  • What can we do to improve our presence?
  • Who has access to our account?

Regular audits are extremely helpful in outlining your overall strategy and goals. Try setting a quarterly audit goal to make sure you’re keeping in tune with your audience.

(Source: Hubspot) Read the full article HERE.

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social media marketing

3 Tips for Successful Social Media Marketing

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You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so.  Try these three fundamental tips for effective online marketing:

1. Include structure, a theme and timeline for your posts.
Don’t make the mistake of posting items you think are interesting and splattering them on your social media outlets without having a plan of execution.

2. Understand that not all social media is the same.
Each social media outlet has its own strengths and weaknesses. Each platform also has its own formula for success, and often each carries a very different type of audience.

3. Post original content.
Social media reflects you and your company’s personality. The content that is posted should be original, and what will make it interesting is having it reflect your company’s culture.

The bottom line is that you shouldn’t expect customers to come running toward your website or retail shop if you don’t have an effective digital marketing plan.

(Source: Forbes.com)

Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.