4 Tips for SEO Optimized Images

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important for SEO.  Here are some tips for optimizing them.

1. Resize your images
Image size and file size are not the same thing. Image size refers to the dimensions of an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes). Be sure to choose the right compression rate, file format and test optimization for speed.  Also be sure the size fits the social media platform to which you’re posting.

2. Optimize image file names
Choosing the right file name is important for page SEO and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords to get the most SEO power.
Include target keywords at the beginning and separate them with hyphens.

3. Use alt tags
Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content. A good alt tag provides context and helps visually impaired users too.

4. Optimize the image title
If you use WordPress, the image title is usually taken from the name of the file so you can sometimes leave it as it is. If you don’t use WordPress or the title doesn’t explain the image, rename it with the appropriate keywords in the same way as file names.

If you haven’t been using these tips for optimizing images, be sure to give them a try. Look for even more tips for optimizing images for SEO in our next newsletter!

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How to Run a Twitter Audit

With 275 million monthly active users, Twitter is an undeniably good tool for engaging with an audience and expanding your brand’s online reach.

But it can be tricky to know whether you’re truly successful on the site — which is when a Twitter audit comes in handy. It helps you analyze the performance of your Twitter account by looking at your audience, analytics, content types, posting times, and consistency, as well as overall sentiment.

A Twitter audit should answer the following questions:

  • Who is our audience?
  • What types of content are we posting?
  • What types of content does our audience enjoy?
  • Is our posting consistent?
  • When are our followers active?
  • Are we seeing a Return on Investment (ROI)?
  • What can we do to improve our presence?
  • Who has access to our account?

Regular audits are extremely helpful in outlining your overall strategy and goals. Try setting a quarterly audit goal to make sure you’re keeping in tune with your audience.

(Source: Hubspot) Read the full article HERE.

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social media marketing

3 Tips for Successful Social Media Marketing

You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so.  Try these three fundamental tips for effective online marketing:

1. Include structure, a theme and timeline for your posts.
Don’t make the mistake of posting items you think are interesting and splattering them on your social media outlets without having a plan of execution.

2. Understand that not all social media is the same.
Each social media outlet has its own strengths and weaknesses. Each platform also has its own formula for success, and often each carries a very different type of audience.

3. Post original content.
Social media reflects you and your company’s personality. The content that is posted should be original, and what will make it interesting is having it reflect your company’s culture.

The bottom line is that you shouldn’t expect customers to come running toward your website or retail shop if you don’t have an effective digital marketing plan.

(Source: Forbes.com)

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We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.