Want to manage your Facebook and Instagram marketing efforts more efficiently? Curious how to take advantage of Meta Business Manager? In this blog post series we will share Meta Business Suite features designed to help marketers work and collaborate more effectively.
#1: To-Do List
Located front and center on the Home tab, Business Suite’s To-Do List feature helps you prioritize the tasks that are most important to your business. If you find that important messages and mentions tend to get lost in the shuffle, this automated feature could be a lifesaver.
#2: High-Priority Notifications
If your Facebook page or Instagram account receives a lot of notifications, it’s important to separate the signal from the noise. By focusing on the most impactful interactions (like comments and messages), you can extract more value from your brand’s social media engagement.
Business Suite prioritizes notifications automatically. When you open the Notifications tab, you’ll see high-priority engagement at the top. That way, you can view and respond to comments, mentions, direct messages (DMs), and shares efficiently.
#3: Mentions and Tags
This section displays all of the Facebook and Instagram posts where your brand has been tagged or mentioned. The content isn’t in any discernible order. That means it isn’t great for finding either your most recent mentions or tagged content that’s received the most engagement. However, you can use it to browse the various ways fans have featured your products or shared your content.
#4: Inbox Automations
Business Suite consolidates all of your Facebook and Instagram messages and comments into a single inbox so you can manage engagement efficiently. Using the Inbox tab, you can either manage everything at once or view each type of engagement one at a time.
Be on the lookout for our next blog post where we will share more tips for using Meta Business Suite!
(Source: Social Media Examiner)
Our Total Online Presence Audit can help you determine if you’re engaging with your audience via Facebook and other social media. Learn more in this post.