This year, we tackled the big questions our clients face every day, among them how to market systematically, how to structure content to get found by AI, and how to enable marketing to drive sales. If you missed one of…
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Last time, we heard from vendors about trends in corporate gift giving. In this second article in the series, we hear from business owners about their gifting strategies. Showing employees gratitude, giving to charity For Chris Creter of Creter Group,…
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Giving gifts is easy. Giving the right gift takes some effort and thought. Part of doing business is showing appreciation to clients who trust you and employees who make it all happen. The end of the year is when many…
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B2B buyers are still moving through the same three stages—awareness, consideration, decision—but the way they navigate those stages looks nothing like it did just five years ago. Today’s buyers are more independent, more skeptical, and more likely to expect a…
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What to give your audience at each stage, without wasting their time or yours If your content isn’t aligned with how buyers actually move through their decision process, it won’t move the needle. Today, B2B buyers are running the show….
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If your sales team feels like they’re being ghosted by prospects, it’s not personal; it’s behavioral. Today’s B2B buyers, especially in small and mid-market companies, are acting more like consumers. They want to self-educate, compare options quietly, and only reach…
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