If your content isn’t helping buyers take the next step, it’s not working. Most B2B content falls flat because it’s not built around how people actually make decisions. The Buyer Journey Content Checklist changes that. It’s a practical guide to what kind of content works at each stage—awareness, consideration, and decision—so you can stop guessing and start building a strategy that drives conversations and closes deals.
Whether you’re cleaning up old assets, creating new ones, or wondering why what you’re doing isn’t working, this checklist helps you focus on what drives results.
Get the Checklist If:
- You’re tired of publishing content no one reads—or remembers
- You want a simple way to audit your current assets
- You need to justify where content fits into your marketing strategy
- You’re building a campaign and want to make sure it actually works
What’s Inside
Awareness Stage
Buyers are just starting their research. They’re not ready to talk to you. Yet.
You’ll get a list of content formats that earn attention without the hard sell. Think blog posts, explainers, infographics, and educational guides that make early research easier for them—and smarter for you.
Consideration Stage
Now they’re comparing options. This is where you build trust and show proof.
The checklist outlines high-value formats like case studies, demos, FAQs, and pricing overviews that help buyers evaluate solutions and get your company on their shortlist.
Decision Stage
This is where deals are won or lost. It’s not about shouting louder—it’s about making it easier to say yes.
See the exact types of assets that reduce risk and support internal buy-in, like ROI summaries, onboarding plans, proposal guides, and simplified contracts.
Why It Works
The Buyer Journey Content Checklist was created by the marketing experts at Advantage Marketing who lead strategy for growing B2B companies. It’s rooted in what actually works with modern buyers, not just what’s trending this quarter.
Use it to:
- Audit your current content for gaps
- Map content to every stage of the funnel
- Focus your budget on what moves the needle
- Stop guessing what to create next
You Don’t Need More Content. You Need the Right Content.
The Buyer Journey Content Checklist keeps your team focused, your budget in check, and your buyers moving forward.
(No email required. Just helpful marketing.)
Frequently Asked Questions
You can use it as a content audit tool, a planning guide, or even a strategic reference during campaign development. It’s designed to be flexible and fast.
Marketing leaders, sales teams, content creators, and business owners. Anyone responsible for turning interest into revenue.
While it’s tailored for B2B buying behavior, the principles apply to any business that requires a considered purchase.
