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Optimize Your Marketing Plan

Want to be sure your next marketing plan is optimized for the future? Looking for a framework to follow? Here is a four-step process to help you audit and adjust your next marketing plan.

#1: Evaluate Your Branding and Online Footprint to Ensure Consistency

First, you need to address brand health. Does your brand need some dusting off? Now’s the time to evaluate the past year. Look over all of your brand properties, logo, packaging, website, online stores, marketing materials, and digital marketing channels. What needs to be modified?

#2: Define Your Marketing Goals for the Year

Take a look at your marketing efforts from past years and analyze your performance. You might find that your company has grown or may need a change of direction. Review your products and services to determine any modifications you need to make for effective results.

#3: Organize and Prioritize Your Marketing Initiatives

Now that you’ve defined your goals, you’re ready for the more creative part of your yearly planning. Set a date to achieve all of your goals and objectives so you can start your course of action. Break the year into quarters.

#4: Plan Your Social Media Marketing Campaigns for the Coming Year

Planning your budget is the most important piece of the marketing mix. Don’t let this intimidate you. The U.S. Small Business Administration recommends that you spend about 8% of your gross revenue on marketing and advertising.

Now’s the time to preview the year ahead and make the necessary adjustments for the best performance of your marketing initiatives.  (Source: Social Media Examiner)

 

 

Don’t have time to do it all yourself? The experts at Advantage Marketing can help. We’ll work with you to develop strategies to help your brand stand out, attract your ideal clients, and develop a road map to success in 2020. Learn more and schedule an initial consultation.

 

 

Photo by: William Iven

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Why Your Website Doesn’t Attract Customers

Gone are the days of your website just being a digital brochure for your company.

Your website is more than a digital brochure

A website now has many jobs, including:

Get found – The website should be optimized for search to help you get found online.

Build trust – Your website is a key element to building trust. Once a person arrives on your website, it needs to validate their challenges. Your website needs to function the way your customers need it to and expect it to.

Educate – Your website should teach people how to recognize what their problems and challenges are. · Inform – Once a person has found you and trusts you, you need to inform them on how you can solve their problems.

Nurture – Often people need to come back to your website numerous times before making a purchase. Capture their email address and continue to create valuable content that is relevant to their stage in the customer journey to nurture them through to the sale.

Convert – A conversion can be many things from subscribing to a newsletter, to calling you, to making a purchase on your website. Conversion opportunities need to be an element of the design of your homepage to help guide the journey.

In today’s world, your customer’s journey starts by researching online. People are coming to a conclusion on their own as to whether or not they are interested in buying from you far before you even realize you are being looked at. You need to make sure you have a presence in these early research stages, and completing each of the jobs above will help you do that.

Wondering why your website doesn’t generate traffic and leads like you thought it would? Our Total Online Presence Audit  can help. Find out why you need this audit.

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