How do you unify efforts when you have different team members, initiatives, and strategies for your blog, email and social media marketing? You need to come up with a content marketing strategy that accounts for each channel.
Following these five steps will help you create a cohesive marketing plan.
Step 1: Define your goals
Clearly lay out what you want your team to achieve and when you want them to achieve it.
Step 2: Set brand and editorial guidelines
Establish the guidelines and processes that will enable your team to produce consistent content.
Step 3: Tailor distribution for individual channels
The days of individual start-and- stop campaigns are long gone. An integrated, holistic approach requires that your campaigns work in harmony.
Step 4: Have the team sync regularly
When you’ve integrated the plans for all your marketing channels, you also need to make sure your team is just as unified. Make sure you and your team meet up frequently for progress updates. Doing so is vital if you want to avoid the silo effect — keeping your team stratified can only lead to limited communication and creativity.
Step 5: Measure
The final step: Have your marketing team look at specific metrics and KPIs, such as unique visitors, newsletter subscribers or leads.
These steps can help you create a cohesive plan and give your team a better understanding of how they can work together to contribute to the overall content marketing strategy.