Connecting You with Your Customers

Power Your Growth with Our Proven Marketing Systems

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Advantage Marketing helps business-to-business and technology companies like yours power their sales above the $1–$5mm plateau.

Wouldn’t you love to…

  • Get found on Google by more prospects?
  • Have a website that attracts and converts more leads?
  • Be the experts more customers think of first for solutions?

The Marketing Pros at Advantage Marketing Can Help

As certified Duct Tape Marketing consultants, we offer a turn-key system for business-to-business and tech marketing. We will collaborate with you to develop the right strategy and brand messaging first—before diving into tactics. This ensures that tactics are guided by your customers’ challenges and how you are uniquely positioned to solve them.

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Industry Segments in our Sweet Spot

Professional Service Firms

AI, IT and Tech

Manufacturing & Distribution

Engineering & Environmental

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Services We Offer

Strategy Development

Get a marketing road map that targets your ideal client, identifies your competitive advantage, and communicates it in a unique way. This “sticky” marketing strategy will engage prospects so they to get to know, like, trust, and buy from you.

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Content Development

Get content strategies to break through the noise so that your company’s team shines as experts. We create the sparkling content for websites, blogs, and more. Everything you need to connect with your customers and stay top of mind.

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Get found on Google with a strong local Search Engine Optimization strategy. We’ll recommend proven SEO tactics to improve your website's ranking in search engines and drive higher-quality traffic to your site.

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Recognition & Certifications

What Our Clients Are Saying

The market research that Loraine and her team did enabled us to get a better understanding of our clients’ needs and helped us fine-tune our messaging and customer focus.

Ken Hoffman

President, DPC Data

Loraine helped us bridge a gap between our company and our senior executive customers - they don't want to know they really need us. Her method is a structured approach that took us to the emotional responses we needed to understand to generate interest. And she made it a fun, engaging, very professional journey.

Dr. John Kenagy

Kenagy Associates, founder of Adaptive Design® for healthcare systems

I’m very impressed with the way the Advantage Marketing team has come up to speed on the topics we’re writing about. Your work has really helped our content machine hum along.

R. Mani

Head of Product Marketing, Silicon Valley startup

Loraine has a fantastic ability to understand our line of business, a global company, and deliver the proper message for prospects and client alike. Loraine helped us position our company in a very noisy environment. In addition, she has a very solid understanding of social media landscape and has helped us tremendously in that area as well. If you are thinking of using a marketing professional, no need to look any further. I recommend Loraine without any reservations.

Karl Kispert

Vice President, Business Development, Aujas

I appreciate how you keep digging and sending me additional ideas. I like where you are headed and how you ask important questions that keep us focused on the most important message. You have the ability to take truckloads of seemingly unconnected information (mine) and help solidify and fine tune the message for the marketplace (including the identification of the marketplace).

Mike Martorella

Founder, MMI Communication

Loraine is a resource one can count on. She helped me in our marketing strategy and implementation covering our website, social media, and print. She understands the consulting business and brings those insights in formulating practical solutions and plans. One can only have positive results working with Loraine.

Don McDermott

CEO, McDermott and Associates

I find Loraine to be most creative, responsive and a stickler for details. She and the Advantage Marketing team are a delight to work with. I have recommended her many times and will continue to do so.

Felicia Garland

Host, Wise Women@Work podcast

Thank you for your help and your support as I build Raising Beauty. You challenged me to think differently about how I connect with my consumer.

Alyson DeMaso

Founder, Raising Beauty

Loraine is extremely knowledgeable and has always provided me with sound business advice. Not only with recommendations but actionable ways to grow my business.

America Carlough

Pink Hammer Home Services

I appreciate that when we work with Advantage Marketing, they take the ball and run with it and they get the job done right.

David Taylor

David Taylor Design

Looking to take your marketing and sales efforts to the next level?

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From the Marketing Advantage Blog

From the Marketing Advantage Blog

Google’s Helpful Content Update: Part 1

Last summer, Google rolled out a new algorithm that ranks websites based on how helpful the content is on the......

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