If you want to maximize the return on your marketing investment, consider adding content marketing to your marketing arsenal. According to a recent article and infographic from Demand Metric, potential customers and clients respond more favorably to content than they do to advertising.
According to the Guide to Marketing Genius: Content Marketing article, some 82% of consumers feel more positive about a company after reading custom content – such as a white paper, article, blog post or an information-rich website – and 70% feel closer to the company.
The main reasons for using content marketing are that it:
- Generates about three times as many leads as traditional marketing, per dollar spent
- Increases direct sales
- Costs 62% less than traditional marketing
- Keeps reader attention
- Improves brand loyalty
The takeaway: although content marketing isn’t anything new, it has seen a spike in growth. Start implementing a creative content strategy within your business or you will be left behind by your competition.
Here’s an excerpt from the infographic: