A fractional CMO (chief marketing officer) is an outsourced professional who is engaged by small-to-medium-sized businesses on a part-time (fractional) basis. This person fills the role of a traditional marketing officer, but instead of being on the payroll, is retained on a consultancy basis as an independent contractor.
Don’t let that “fractional” part give you the wrong impression. Instead, pay attention to the “C” as in C-suite. This expert becomes part of the leadership team, offering strategic thinking and coaching about a company’s marketing plan and the marketing campaigns generated from that plan. And unlike other outsourced relationships, this professional is accountable for the marketing campaigns developed and executed on their watch.
Depending on the company’s needs, a fractional CMO’s responsibilities may include other activities directly related to marketing such as budgeting, team supervision/team management, strategic planning, and brand management.
Another emerging role is the fractional CMO+ (plus) in which the executive brings in their own team to design and execute marketing campaigns, providing more hands-on tactical assistance to the business.
Want to know more? Contact us to discuss how engaging our fractional CMO services can enhance your marketing efforts without the expense of a traditional C-suite executive on staff.
Learn more about AM’s Fractional CMO+ services by visting our website!