Straight Answers for Business Owners Who Want Marketing That Works
If you’re exploring marketing help for your business, this page is a good place to start. We’ve grouped the most common questions we hear—some about how we work, others about what business owners like you are already asking online. Whether you’re close to a decision or just gathering information, you’ll find straightforward answers here.
And if something’s still unclear, we’re happy to talk it through. Book a free strategy conversation
What is a Fractional CMO?
A fractional CMO is a part-time senior marketer who leads your strategy, execution, and team accountability—without the full-time salary.
At Advantage Marketing, we bring years of experience guiding marketing plans that actually get implemented, not just written and shelved. We call our model Fractional CMO+ because we combine strategy and execution support.
What’s included in the Fractional CMO+ model?
Strategy, execution, accountability plus someone to lead the team. We don’t just build a plan. We help carry it out, adjust as needed, and keep the entire system aligned with your goals.
What does a marketing consultant do?
A marketing consultant provides a holistic view of a company’s marketing efforts. This professional is a neutral third party who guides strategy and the tactics that will meet marketing objectives and sales goals.
How is a Fractional CMO different from a marketing consultant?
A fractional CMO leads; a consultant advises.
Depending on your organization’s needs, we can provide either level of service. We act as a true partner to your business, whether we are advising on strategy or diving in to lead your planning, manage execution and hold the team accountable.
How is a Fractional CMO different from a marketing consultant?
A fractional CMO leads; a consultant advises.
Depending on your organization’s needs, we can provide either level of service. We act as a true partner to your business, whether we are advising on strategy or diving in to lead your planning, manage execution and hold the team accountable.
What industries does Advantage Marketing specialize in?
We work with B2B companies in professional services, manufacturing, and technical industries. Our clients often have deep expertise in what they do—but need support turning that into consistent, strategic marketing.
What types of companies do you typically work with?
We work with small to midsize B2B companies, especially in professional services, technical industries, and manufacturing.
Our clients are often in one of three places:
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No marketing lead, and leadership is stretched thin
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A junior marketing team without strategic guidance
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Tired of stop-and-start marketing that never sticks
Do you work with nonprofits?
Yes. We support select nonprofit organizations and also help businesses integrate volunteering into their marketing strategy to drive brand loyalty and community connection.
What makes Advantage Marketing different from other firms?
We ensure you stop chasing shiny things. We focus on what works and stick around to get it done. Our Fractional CMO+ model gives you both leadership and execution without the usual agency bloat.
How long is a typical engagement?
Many clients work with us for 6–18 months. Some stay longer. We don’t do one-off projects, because real marketing progress takes time and consistency.
How do you charge for your services?
We use simple monthly retainers based on how involved you want us to be. Typically no hourly billing, unless you buy a package of hours with our Marketing Advisor program.
Every engagement starts with a strategy discussion. Then we create a simple, clear proposal outlining the scope and what you can expect from working with us.
Contact us to schedule a 20-minute intro call.
Is this just for New Jersey businesses?
Not at all. While many of our clients are on the East Coast, we work with companies across the U.S.and globally, typically those who want hands-on strategic support without hiring full-time marketing leadership.
What are the main types of digital marketing?
Digital marketing includes channels like email, SEO, social media, content, and paid ads. But the real question isn’t what tools to use, it’s how they fit together. Without strategy, you’re throwing spaghetti at the wall to see what sticks.
Should I outsource marketing or hire in-house?
That depends on what you need. If you’re looking for strategic leadership and consistent execution, outsourcing to a Fractional CMO can give you more experience for less cost than a full-time hire.
What is a marketing strategy?
A marketing strategy is your plan for reaching the right people, at the right time, with the right message. It’s not a list of tasks. It’s the thinking that guides what you do—and why it matters.
Our Strategy First Process gives you the starting point for success.
What does “ideal customer” mean in marketing?
Your ideal customer is the type of client who gets the most value from what you do—and who’s most likely to buy. When you market to everyone, you reach no one. Clear positioning starts with knowing who you’re really for.
Our Strategy First Process gives you the positioning you need to reach your ideal clients, effectively.
How do I know if I need a Fractional CMO?
If you’re spending money on marketing but don’t have a clear plan, or you’re stuck in stop-start mode, you’re likely ready.
You don’t need a big team. You need someone to lead. A fractional CMO is ideal when you want strategic direction and better execution without the cost of a full-time executive.
What does a Fractional CMO actually do day to day?
We lead your marketing like it’s our job, because it is.
That includes building your strategy, managing your internal or external team, reviewing content and campaigns, and reporting back to you with what’s working (and what’s not). We also roll up our sleeves to help execute.
What makes a marketing plan successful?
Simplicity and follow-through. The best marketing plans are clear, focused on the right audience, and executed consistently. A 2-page plan done well beats a 20-page plan that sits in a drawer.
How do I know if my marketing is working?
You should see steady progress in visibility, leads, or sales support within a few months. If you’re spending but can’t track results, something’s off, and it usually starts with strategy.
How long does it take to see results?
Most clients are on a defined path and momentum within the first 30–60 days. Measurable results usually follow in the next 60–90 days, depending on the plan.
Where can I find free marketing tips?
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