Top Tips to Improve Your LinkedIn Engagement

Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement?  Here are some tips to help you get more LinkedIn engagement and clicks.

#1: Research Engaging Content Ideas for LinkedIn

Before you create content for LinkedIn, you need to find topics that will engage your audience on the platform.  You can use sites like Quora, Haro and Reddit to help you gauge interest in different topics.

#2: Publish Longer LinkedIn Posts to Activate the See More Feature

Write longer posts with no links outside of LinkedIn and no images of any kind. The key is to get the See More link to appear at the bottom of your post, encouraging people to read your entire piece. This counts as a click, which tells LinkedIn your content is engaging

#3: Post 6+ Photos at Once

This is the visual version of See More, where your LinkedIn post shows five photos and a “+1,” “+2,” and so on for more photos to be seen if the user clicks. Each click gives LinkedIn more feedback that your post is engaging and pushes the post to more people.

#4: Share Valuable PDFs on LinkedIn

It’s possible to post PDFs to LinkedIn from the desktop. PDFs are click-generating goldmines because each page gives the user a fresh piece of content to click on. (Source: Social Media Examiner)

 

What do you think? Will you try any of these techniques to get better results from your LinkedIn content? Shoot me an email and let me know!