If you want your content to be found, understood, and used by AI tools—especially search engines, chatbots, and voice assistants—structure matters. Schema helps machines understand your content. Concise answers help them extract what they need. Here’s how to write for…
Read Morecontent marketing
Have you noticed this? All of a sudden, chaos is all around us. The same for clarity. In almost every other article, LinkedIn post, or headline I’ve read lately, someone wants to take us from “chaos to clarity.” Heck, it…
Read More
In Part 2 of this 3-part series, we talked about what makes an impactful author bio. Here, we’re talking about some of the places your bio should go. Where Should You Add Your Author Bio? 1. On Each Article/Blog Post…
Read More
In Part 1 of Cracking the SEO Code for 2025, we covered AI and N-E-E-A-T, while Part 2 delved into technical SEO, voice, and video search. In each, we shared key Insider Advantage Insights© so you and your marketing team…
Read More
Search engine optimization (SEO) is never a “set it and forget it” strategy. As with all digital marketing, it evolves. With the new year here, we are sharing key SEO trends for 2025 to help keep your online presence…
Read More
With the new year fast approaching, it’s time to look at key SEO trends for 2025. These trends fall into several categories: on-page SEO (messaging and content creation for humans), technical SEO (for the bots and crawlers), alternative search techniques…
Read More
