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Make Your Content Stand Out From the Clutter

Make Your Content Stand Out From the Clutter

The Internet is filled with a staggering amount of content. A Google search can turn up tens of millions of results for a single query in seconds.

Here are some tips to help you create content that stands out from the content clutter:

  • Find a New Angle
  • Stay True to Your Brand’s Voice
  • Provide Actionable Steps for Your Readers
  • Create Content in Desirable Formats
  • Establish Hub Pages to Keep Content Working for You

If you can create content that’s meaningful for your audience, you can get the upper hand and rise to the top of the content heap.

(Source – Duct Tape Marketing)

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Get Your Content Noticed with These Tips

Get Your Content Noticed with These Tips!

In our last blog post we shared four tips for optimizing images for SEO.  This week we are sharing four more techniques to help you get your content noticed.

1. Include captions
Image captions – the words directly beneath images – may not have a direct impact on SEO, but, unlike file names and alt text, captions are visible on a website page. For this reason, they keep the user engaged with your content.

2. Use unique images
Using stock photos is fine, but they won’t necessarily help your search rankings, as other websites often use the same images. In the same way that unique written content is better for SEO, it’s a good idea to upload unique images whenever possible.

3. Ensure that your text complements the images
The copy on the page can help search engines determine the relevancy of your images. If it doesn’t include enough information to explain an image, add more relevant text, and describe the image if possible.

4. Add image structured data
Adding structured data to your pages helps search engines display your images as rich results.

If you’re struggling to get your content noticed, keep these strategies in mind before you upload any image. These image optimization techniques will improve the likability of your content by both search engines and human users.

(Source – Content Marketing Institute)

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Get the Advantage Marketing Total Online Presence audit today!

social media marketing

3 Tips for Successful Social Media Marketing

You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so.  Try these three fundamental tips for effective online marketing:

1. Include structure, a theme and timeline for your posts.
Don’t make the mistake of posting items you think are interesting and splattering them on your social media outlets without having a plan of execution.

2. Understand that not all social media is the same.
Each social media outlet has its own strengths and weaknesses. Each platform also has its own formula for success, and often each carries a very different type of audience.

3. Post original content.
Social media reflects you and your company’s personality. The content that is posted should be original, and what will make it interesting is having it reflect your company’s culture.

The bottom line is that you shouldn’t expect customers to come running toward your website or retail shop if you don’t have an effective digital marketing plan.

(Source: Forbes.com)

Contact us for a Total Online Presence Audit

We can assess your current social media and website strategy and recommend powerful tactics to build your online presence. Learn more about TOP audits.

How to Remove Writers Block and Come Up with Awesome Content Ideas

How to Remove Writers Block and Come Up with Awesome Content Ideas

How to Remove Writers Block and Come Up with Awesome Content IdeasNot sure what to blog about? Having trouble getting started on that white paper? Here’s what marketing expert John Jantsch has to say on the topic:

Removing writer’s block

Take a break and go outside

Seems simple enough, right? Stand up, walk away from your desk, and get away from your computer for a bit. Do this even if you’re on a tight deadline. There’s no point in just staring at your computer if it’s getting you nowhere. Getting some fresh air will help get your creative juices flowing and will make you feel refreshed so that you can return to your desk and conquer a stellar piece of content. Read more

7 must have website elements

7 Must Have Website Elements

“Marketing-Focused” Thinking Should Drive Your Website Design Today

The homepage is often a prospect’s first impression of your website. Long, scrolling pages are the expectation these days, so think of your homepage elements as a bit of journey. Don’t try to cram it all above the fold, let people get further and further as they scroll.

7 must have website elementsSo that visitors can get the most out of landing on your website, consider implementing the seven elements below.

1. The promise

The purpose of the promise headline, above the fold on your homepage, is to show the visitor that you understand the challenges they face. You need to make them a promise that will solve their problems.

2. Call to action

A call to action (CTA) is an image or text that prompts visitors, leads, or customers to take a specific action. CTAs help to guide people through the customer journey and advise them on next steps.

Your call to action can be to request more information, schedule a consultation, or download a free report. Make sure it’s relevant and useful – the days when people simply signed up to receive an email from you are over, but people still want to be led to useful activities and resources that get them closer to solving their problems.

3. Video

Many companies are beginning to feature video on their homepage, and for a good reason! Video allows you to give people a real sense of who you are, what you stand for, and let people hear your story. It’s also a great way to produce content to engage your audience.

Some put this in the nice to have category, but I think it’s a must these days for small business websites.

4. Trust elements

You need to have elements that build trust on your homepage, whether they be logos of current customers or testimonials for your audience to glance over. Have reviews or accolades you want your audience to see? Make them easy to find and place them on the homepage.

This is almost a content category for many businesses as things like reviews, case studies, and testimonials should be part of your ongoing content building efforts, but once you collect them use them to build trust and social proof.

Wondering why your website doesn’t generate traffic and leads like you thought it would? Our Total Online Presence Audit  can help.

5. Changing content

It’s a good idea to feature frequently changing content from your website on your homepage. For example, place a blog or social feed on the homepage that shows recent activity. It’s a great way to show your company is active and to keep content fresh on the homepage.

6. Content upgrades

A content upgrade gives people the ability to download premium content in exchange for an email address or capturing a lead. This is an essential element for conversion on your website. If they download this content, this expresses interest in what you do. Take this opportunity to give them more valuable content moving forward to nurture them through to the sale.

The key is to make the upgrade, a checklist or eBook for example, highly relevant to the blog post or content where it is featured.This is an essential element for conversion on your website. If they download this content, this expresses interest in what you do. Take this opportunity to give them more valuable content moving forward to nurture them through to the sale.

This is an essential element for conversion on your website. If they download this content, this expresses interest in what you do. Take this opportunity to give them more valuable content moving forward to nurture them through to the sale.

7. Core services

Create boxes that feature your core products or services and include about 100 words of content with each. Since these are your core services, you’ll likely have full pages or sections of your site related to each, but by placing them on your homepage accompanied by descriptive content, you’ll also get some additional SEO value.

Get help with your website

The experts at Advantage Marketing can help you develop a website that generates leads for your business. Contact us to learn more.


Reprinted from 5 Step Marketing Blueprint by John Jantsch, Duct Tape Marketing

Your website is more than a digital brochure

Why Your Website Doesn’t Attract Customers

Gone are the days of your website just being a digital brochure for your company.

Your website is more than a digital brochure

A website now has many jobs, including:

Get found – The website should be optimized for search to help you get found online.

Build trust – Your website is a key element to building trust. Once a person arrives on your website, it needs to validate their challenges. Your website needs to function the way your customers need it to and expect it to.

Educate – Your website should teach people how to recognize what their problems and challenges are. · Inform – Once a person has found you and trusts you, you need to inform them on how you can solve their problems.

Nurture – Often people need to come back to your website numerous times before making a purchase. Capture their email address and continue to create valuable content that is relevant to their stage in the customer journey to nurture them through to the sale.

Convert – A conversion can be many things from subscribing to a newsletter, to calling you, to making a purchase on your website. Conversion opportunities need to be an element of the design of your homepage to help guide the journey.

In today’s world, your customer’s journey starts by researching online. People are coming to a conclusion on their own as to whether or not they are interested in buying from you far before you even realize you are being looked at. You need to make sure you have a presence in these early research stages, and completing each of the jobs above will help you do that.

Wondering why your website doesn’t generate traffic and leads like you thought it would? Our Total Online Presence Audit  can help. Find out why you need this audit.

Tell a story

The main goal your website should achieve is to be able to immediately tell a story. What you may get wrong about storytelling on your website is that the story is not about YOU. The story must be the story your customers and prospects are telling themselves. They need to see themselves in the story which starts with their challenges, problems, and issues that they don’t know how to solve. You have to immediately let your website visitor see that you know what they’re struggling with and that there’s a good chance that you know how to solve it.

Read more

Digital Marketing Done Right

Digital Marketing Done Right

Digital Marketing Done RightThe secret to starting right in digital marketing is to focus on one goal, one type of content, and one social media channel at a time. Simple? You bet. Powerful? Like you wouldn’t believe. Let’s break it down.

One goal – If you don’t have goals in place for your digital marketing activities, you might as well not be doing it. Every time you start writing a blog post or composing a tweet ask yourself: Will this help me achieve my goal? Read more

Tools for Successful Content Marketing

Tools for Successful Content Marketing

Tools for Successful Content MarketingWhen you think of content marketing, what comes to mind? Creating a white paper? Writing a blog post about your latest acquisition? In 2018, content marketing is about creating interesting content people actually want to engage with.

Stop talking about your brand, and start creating content people want to read, watch or listen to. Sponsored posts, branded emails and traditional ads are no longer as effective as they once were. Read more

Avoid These Common SEO Mistakes

Common SEO Mistakes Ruining Your Content Marketing

Common SEO Mistakes Ruining Your Content MarketingSearch engines help you get new readers, viewers, and listeners for your content. Give the search engines what they want by avoiding the following common mistakes that content creators make.

Short Content

Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more likely it solves the searcher’s intent or question, and that is what Google wants. Read more

Marketing Myths Debunked

marketing myths debunkedDon’t be fooled by common marketing misconceptions.  Here are 4 myths that just aren’t true:

Social Media Doesn’t Sell – 75% of B2B buyers use social media to make purchasing decisions.

Blog Content is Fluff – Marketers who prioritize blogging are 13x more likely to see positive ROI.

More Eyes = More Dollars – Views and clicks don’t create customers. Engagement marketing builds advocates for your brand, which pays dividends long after purchase.

Your Product Should Sell Itself – If you don’t put your product in front of the right audience in a measurable way, you may not be discovered.

For more Marketing Myths Debunked READ THE FULL ARTICLE via TechnologyAdvice.