Make it easy for others to make referrals In Referral Engine Part 2, we talked about your value proposition, an important element to fuel your business’s referral engine. But how do you get people to understand and share your value…
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Warm up your lead pipeline with a referral mindset. 1. Start with a positive, referral-worthy mindset. Make sure your value proposition is clear to your team (your brand ambassadors). Then start creating multiple referral channels. For example: 2. Have your sales…
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Is it time to rev up your business’s referrals? In this short series, we’ll share the elements and building blocks of a referral engine that will help your company go the distance. To get started, let’s look at three components. 1….
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Bing—is that a thing? While Microsoft’s search engine traffic is small compared to the Google giant, Bing has been quietly creeping up the search numbers chart. At the start of 2024, Google had nearly 82% of all search traffic while Bing…
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What to do at the show to make the most of your investment It’s show time! If you’re exhibiting or presenting at a trade show, you want to get people to your booth and convert visitors to prospects and ultimately,…
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In our last blog post we shared 4 marketing trends for 2024. This week we are sharing 3 more trends to help make your marketing better and more authentic. 1) Harness social listening in your marketing strategy Real-time interactions and customer insights…
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