Posts

Automating Your Business

Automating Your Business

Automation is considered the next major frontier in marketing.

But are you extending your business’s automation practices far enough? If you’re going to make automation work for you you’ll need to put in the front-end effort to set it up. Get started with these tips:

Put Data in Its Place: If you want to take advantage of the full breadth of marketing automation options; spend the money to invest in a powerful CRM system.

Break It Apart: Taking apart the information feeding into your CRM will allow you to see how your current marketing campaigns are working and hone them for improved performance.

Set Benchmarks: Marketing automation is a multi-phase process and you should set benchmarks that can guide you and let you know how close to fully automated your business’s system is.

Automate Personality: You need to develop customer personas. These are templates that have particular perspectives on sales, customer needs, and that embrace a tone that’s limited to specific sales groups.

Remember: Embracing automation also means smoothing workflow, improving team management, and helping sales managers shift their responsibilities to more productive activities than sheer data wrangling. (smalbiztrends)

Need help with your marketing?

Get the Advantage Marketing Total Online Presence audit today!

10 Resources for SEO

10 Resources for SEOLooking to improve the SEO for your business? Here are 10 resources for understanding and optimizing SEO.
Read more

Top 15 Social Media Tweets for 2017

Top 15 Social Media Tweets for 2017Social media can be tricky to navigate due to the ever-changing features, networks and guidelines. Here are some of my top social media Tweets to help you make the most of your efforts.

Simple Solutions to Common Marketing Challenges – http://ow.ly/N4l630dujdP

Three Keys to Better Social Media Engagement – http://ow.ly/u3Mb30dujf3

Read more