Quality email design plays a major role when it comes to making email marketing work for you. As a professional, business owner or marketer, you might know all about the power of email marketing. Just to reassure you of its importance, here are a few recent statistics.
Email marketing has one of the best returns on investment (ROIs) of any online marketing method. Studies show that for every $1 you spend on email, you can get $36 in return. That’s because more than four billion people across the globe use email!
You need to make sure that every email you send has the best chance to be delivered, opened, and read. Most importantly, a marketing email should motivate its readers to take action. One way to ensure you’re presenting your company in the best possible light is by following the tips and best practices professionals use for good email marketing design.
The benefits of great email design
Most people spend an estimated 15 seconds reading an email. If your message isn’t well-designed, it could take less than a minute for it to go straight in the trash bin. On the other hand, a well-designed email could entice a new customer in those same 15 seconds.
Before you can start working on the best email design for your business, you need to know:
* Who your target audience is
* What the purpose of your email is
* What you want your readers to do
Once you know who you’re crafting your message for, you’ll need to know exactly what you want them to do. The action should be a measurable objective that you can track on the back end of your email marketing platform. With your campaign’s endgame in mind, you can implement email design techniques that will work to streamline messages for your company’s benefit.
Stay tuned for our next blog post where we will share best design practices for creating email campaigns.
(Source: Constant Contact)