Resources to help you think smarter, plan better, and connect with more customers
Summer tends to bring a natural pause for a lot of business owners. Clients are away. Projects stretch out. It’s tempting to mentally check out too.
But this lull can also be one of the best times to pause, reassess your marketing, and make sure you’re not just filling the calendar, you’re investing in growing your business.
If you’ve been meaning to update your messaging, clarify your strategy, or figure out what’s actually working in your marketing efforts, you’re not alone. And you don’t need to start from scratch. Advantage Marketing has gathered a series of practical, results-driven resources to help business owners like you get focused and finally make marketing easier to manage.
Everything’s free. No strings. Just solid thinking and smart tools here:
👉 advantage-marketing.com/resources
Here’s a quick look at what’s there and how to use it:
Marketing Strategy Workbook
Best for: Business owners who need to organize their thinking before making their next move.
This downloadable guide walks you through the key questions every marketing plan should answer. It’s not a fill-in-the-blanks worksheet pretending to be a strategy. It’s a conversation starter for you (and your team, if you have one) to get focused on your goals, audience, and offers.
Use this if:
- Your marketing feels disjointed or reactive
- You’re not sure how to prioritize efforts
- You want a foundation before hiring outside help
Insider AdvantageTip: Block 90 minutes on your calendar, print this guide out, and write with a pen. You’ll be surprised how much more focused you are when you put pen to paper.
What Is a Fractional CMO?
Best for: Business owners who need senior marketing leadership, but not someone on payroll.
If you’ve ever wondered what a Fractional CMO actually does or how it might fit into your business, this writeup gives you an overview. It explains the role, when it makes sense to hire one, and how a part-time senior marketer can help you build a smarter, more effective strategy.
Read this if:
- You’re pulled in too many directions to lead marketing yourself
- You’ve got a team (or freelancers), but no clear direction
- You want marketing to align with your business goals, not just fill the pipeline
Insider AdvantageTip: Watch the video on our Fractional CMO Services page to see how this model can work for your business.
Unlock the Power of Referrals
Best for: Business owners who know word-of-mouth is working, but haven’t formalized it.
Referrals are still one of the strongest sources of new business, especially in professional services and B2B. But most companies leave them to chance. This resource walks through how to create a referral system that’s consistent, intentional, and easy to maintain.
You’ll learn:
- Why good clients want to refer you (but don’t always remember to)
- How to ask without being awkward or pushy
- What to include in a referral kit or email template
Insider AdvantageTip: Use this resource to build a low-cost, high-trust way to grow your business.
Tradeshow Marketing Guide
Best for: Companies planning to exhibit, or even just attend, industry events this fall.
Done right, tradeshows can be a great source of leads, brand visibility, and market insights. Done wrong, they’re a big expense with not much to show for it. This guide helps you avoid common mistakes and get real value out of your investment.
Inside you’ll find:
- How to plan pre-show outreach to drive booth traffic
- Tips for designing a booth that works (without gimmicks)
- Smart follow-up tactics that actually turn conversations into clients
If you’ve got events on the calendar—or are thinking about adding them—read this first.
Resources Made for You
Each resource was produced to help you take the next smart step, whether you’re doing it yourself or preparing to bring in outside support.
If you’ve been thinking:
- “I should really get our marketing act together.”
- “I don’t know what’s working and what’s not.”
- “I want someone to just tell me where to start.”
These resources were made for you.
Ready to Think Smarter About Your Marketing?
You don’t have to overhaul everything this summer. But you can set yourself up to hit the ground running this fall. Take 30 minutes to explore the tools on our Resources page, pick one to start with, and give yourself a chance to work on your business, not just in it.
And if you’d like some guidance on what’s next, we’re here.
📅 Book a complimentary call to talk through what’s working, what’s not, and where to go from here.
PS: Like what you’re reading? Subscribe to Magnetic Marketing Tips and stay in the know.
Don’t miss these previous articles:
The 90-Day Plan to Get Your Marketing Back on Track
Why Your Marketing Struggles Might Come Down to the Wrong Hire
Which Marketing Model Fits Your Firm?
How to Run a One-Hour Marketing Check-in That Keeps Everything on Track
