Entries by Loraine Kasprzak

Quick Start Checklist for Blogging

I had the opportunity to present “What’s the Big Deal about Blogging?” to the Institute of Management Consultants New Jersey Chapter. Many of the consultants who attended were new to blogging, so I shared the checklist below to help them get started.

10 Ways to Derail Your Marketing

by Loraine Kasprzak, MBA $50,000 balloons and techies who can’t write are just two of the ways small business owners mess up their marketing, waste their money and then don’t achieve their business growth targets. Here’s my top ten list of marketing mistakes business owners make:

Social Media’s Dark Side: Phishing and Scams

Aujas, an Advantage Marketing client, is an information risk management firm knowledgeable about all things cyber-security related. I recently asked Karl Kispert, Aujas VP for Business Development, how social media users can protect themselves from scammers, especially on Facebook and LinkedIn. Here’s what Karl and his expert team had to say.

Unexpected Customers from Unexpected Markets

by Patrick Lefler For small growing companies, customer development is the most important task to ensure survival. And this customer development process is all about understanding who you are selling to and why they want to by it. Noted author and entrepreneur Steven Gary Blank perhaps says it best when talking about the risks for […]

Has Email Marketing Become “Old School?”

 By Deborah Bailey Has social media put an end to email? I doubt that we’re going to see email go away completely, but there are changes happening. Check your own communications to see what shifts you’re seeing. Based on what I’ve observed in my own business, I’ve come to these conclusions:

Is There a Book in Your Future?

By Loraine Kasprzak, MBA Is writing a book on your to-do list? Many of my clients have the knowledge and expertise to write a book, not to mention great book ideas swirling around in their heads. But writing a book can be a daunting task, so I was I was glad to attend a recent […]

All or Nothing at All

Why your commitment to Facebook makes all the difference By Christian DeGobbi I believe Frank Sinatra put it perfectly.  In life, whether it be personally or professionally, either you give it all you got or don’t bother.  To quote the master crooner, “There ain’t no in-between.”  When it comes to Facebook, this could not be […]