Entries by Loraine Kasprzak

Building Local Word-of-Mouth for Your Business

By Loraine Kasprzak, MBA Kathy Fulton, owner and lead graphic designer for KC Creative, Inc., has been a friend and colleague of mine for more years than either of us can remember. She’s a master juggler – she manages her business, raises a family, and still finds time to train for triathlons. But even someone […]

15 Tips for Creating Engaging Content

By Loraine Kasprzak, MBA Content rules. Whether you’re tweeting, writing blog posts, or contributing to a LinkedIn group discussion, it is content that drives conversations and connects your professional services firm to its social network. But creating content that your audience will want to read can be challenging.

Letting Your Customers Have Their Say

By Loraine Kasprzak, MBA At my son’s track meet one Saturday, I got to talking to Alex Palacio, who is one of the track dads and also a partner in a web-based retail business called WebUndies.com. “We have lots of customers,” Alex told me. “but we really don’t do much with them after the initial […]