Entries by Loraine Kasprzak

Social Media and the Customer Journey

Your social media marketing can sometimes feel separate from your other marketing efforts. The fact of the matter is that all of your marketing efforts should be shaped around the customer journey, and that includes social media. Here’s how you can incorporate social media in the first 3 stages of the customer journey: Know Social media is a […]

LinkedIn Performance Boosting Tips

Just setting up a LinkedIn profile isn’t enough.  Engagement is key and posting content isn’t that difficult. There are three types of content you can create directly on LinkedIn: Posts – this is short content, such as status updates and quick shares Videos – you can directly upload video files to LinkedIn Articles – LinkedIn […]

Make Your Content Stand Out From the Clutter

The Internet is filled with a staggering amount of content. A Google search can turn up tens of millions of results for a single query in seconds. Here are some tips to help you create content that stands out from the content clutter: Find a New Angle Stay True to Your Brand’s Voice Provide Actionable […]

Get Your Content Noticed with These Tips!

In our last blog post we shared four tips for optimizing images for SEO.  This week we are sharing four more techniques to help you get your content noticed. 1. Include captions Image captions – the words directly beneath images – may not have a direct impact on SEO, but, unlike file names and alt […]

4 Tips for SEO Optimized Images

Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important for SEO.  Here are some tips for optimizing them. 1. Resize your images Image size and file size are not the same thing. Image size refers to the dimensions of an image (e.g., 1024 by […]

How to Run a Twitter Audit

With 275 million monthly active users, Twitter is an undeniably good tool for engaging with an audience and expanding your brand’s online reach. But it can be tricky to know whether you’re truly successful on the site — which is when a Twitter audit comes in handy. It helps you analyze the performance of your Twitter […]

3 Tips for Successful Social Media Marketing

You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so.  Try these three fundamental tips for effective online marketing: 1. Include structure, a theme and timeline for your posts. Don’t make the mistake of posting items you think are interesting and splattering […]

LinkedIn Tips to Help Increase Engagement

Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, it can help you raise brand awareness and boost traffic to your business. You want the content on your profile to accomplish three things: Clearly communicate your brand story and value Use keywords […]

Tips for Successfully Re-Launching Your Website

An outdated website sends a message that you aren’t up on the latest trends.  There comes a time when every business needs to revamp and re-launch for maximum impact. Relaunching your site might seem almost overwhelming. Fortunately, there are some simple rules of thumb you can follow that will make your re-launch not only easy […]