Entries by Loraine Kasprzak

Tips for Successfully Re-Launching Your Website

An outdated website sends a message that you aren’t up on the latest trends.  There comes a time when every business needs to revamp and re-launch for maximum impact. Relaunching your site might seem almost overwhelming. Fortunately, there are some simple rules of thumb you can follow that will make your re-launch not only easy […]

What Is the Key to Ranking on Google Local?

You really can’t even dream about showing up for local searches unless you claim and optimize your Google My Business Page. If you aren’t sure if you have a Google My Business page you can go here to check it out – https://support.google.com/business/answer/2911778?hl=en If you think you may have multiple Google My Business pages, check […]

7 Must Have Website Elements

The homepage is often a prospect’s first impression of your website. Long, scrolling pages are the expectation these days so think of your homepage elements as a bit of journey. Don’t try to cram it all above the fold, let people get further and further as they scroll. To get the most out of their visit, consider implementing the elements detailed in this post.

Why Your Website Doesn’t Attract Customers

Gone are the days of your website just being a digital brochure for your company. A website now has many jobs, including: Get found – The website should be optimized for search to help you get found online. Build trust – Your website is a key element to building trust. Once a person arrives on […]

4 Ideas for Email Marketing Campaigns

Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions but you must constantly innovate and evolve.  Here are some tips for keeping things fresh: