Entries by Loraine Kasprzak

Marketing Myths Debunked

Don’t be fooled by common marketing misconceptions.  Here are 4 myths that just aren’t true: Social Media Doesn’t Sell – 75% of B2B buyers use social media to make purchasing decisions. Blog Content is Fluff – Marketers who prioritize blogging are 13x more likely to see positive ROI. More Eyes = More Dollars – Views […]

Tips for Building Better Content

Nothing will better arm your content marketing department than interaction with the people who talk directly to the audience on a daily basis. Here are four ways you can build better content by encouraging collaboration with your team.

How To Drive Donations with Hallmark Holidays

Guest post by Jeremy Silverstein Your nonprofit or charitable organization may receive as much as 25 to 50 percent of your annual donations between October and December. These donations are helpful, but your organization needs support all year to stay in the black. Learn specific ways to leverage six Hallmark holidays and increase donations year-round. Tap Into […]

5 Steps to Improve Your Content Marketing Strategy

Brand awareness is essential for the success of small businesses and startups. Done right, successful content marketing will not only generate more revenue for your small business or startup, but it will also help your brand build credibility, authority and thought leadership in your industry, which benefits your entire company all around, everything from building […]