Entries by Loraine Kasprzak

3 Tips for Successful Social Media Marketing

You can drive traffic to your business via the web and social media, but you must have some knowledge of how to do so.  Try these three fundamental tips for effective online marketing: 1. Include structure, a theme and timeline for your posts. Don’t make the mistake of posting items you think are interesting and splattering […]

LinkedIn Tips to Help Increase Engagement

Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, it can help you raise brand awareness and boost traffic to your business. You want the content on your profile to accomplish three things: Clearly communicate your brand story and value Use keywords […]

Tips for Successfully Re-Launching Your Website

An outdated website sends a message that you aren’t up on the latest trends.  There comes a time when every business needs to revamp and re-launch for maximum impact. Relaunching your site might seem almost overwhelming. Fortunately, there are some simple rules of thumb you can follow that will make your re-launch not only easy […]

What Is the Key to Ranking on Google Local?

You really can’t even dream about showing up for local searches unless you claim and optimize your Google My Business Page. If you aren’t sure if you have a Google My Business page you can go here to check it out – https://support.google.com/business/answer/2911778?hl=en If you think you may have multiple Google My Business pages, check […]

7 Must Have Website Elements

The homepage is often a prospect’s first impression of your website. Long, scrolling pages are the expectation these days so think of your homepage elements as a bit of journey. Don’t try to cram it all above the fold, let people get further and further as they scroll. To get the most out of their visit, consider implementing the elements detailed in this post.