Is Your Business Missing out on Mobile?
I’ve had small business owners – especially those who own professional service firms – ask me: “Why should we invest in a mobile-friendly website? We get all our business from word of mouth anyway.”
Author Archive for: lkasp
Entries by Loraine Kasprzak
My Top 15 Marketing Tweets of 2016
At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights. What Your Small Business Should Do To Look Like A Social Media Pro Learning how to use a wider range of social media tools can help […]
What Does Your Logo Say about Your Business?
When I start developing a marketing program for a new client, the first thing we tackle is branding. This often means creating or updating their firm’s logo. Here’s what I tell new clients about branding…
The Marketing Advantage Named Best Small Business Marketing Blog 2016
We are pleased to announce that The Marketing Advantage blog has received the award for Best Small Business Marketing Blogs 2016.
Why Should Your Small Business Conduct Market Research?
Recently, a CEO of a mid-sized firm, for whom Advantage Marketing had proposed a much-needed market research project, asked how he should justify the project to his Board of Directors. Here’s what I told him:
Top 7 Best Marketing Reads for the Fall
Read any good marketing books lately? Here are 7 that you won’t want to miss.
My Top 10 Social Media Tweets for Small Business
Social Media has the power to transform your small business. But it can be complex and it’s tough to know where you should be focusing your efforts. My Top 10 Tweets will help you get it right.
Top 10 Marketing Automation Tweets for B2Bs and Small Businesses
Let’s face it: marketing can get awfully tedious, especially when you have to do the same tasks repeatedly. Marketing automation can be a lifesaver because it allows you to set up automated workflows that handle many admin or routine tasks, so you don’t have to. These marketing automation tips from my Twitter feed can help […]
5 Marketing Hacks You Need Now
It’s the middle of summer – the perfect time to try one or more of these five marketing hacks to refresh your marketing efforts!
My Top 10 Content Marketing Tweets for B2Bs
Content marketing is a powerful, but often underutilized marketing tactic for B2B firms. These Twitter posts share helpful tips for putting content marketing to work for your small or mid-size business.