Entries by Loraine Kasprzak

LinkedIn Business Marketing Tips

LinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential: Complete Your Profile – your profile is the heart and soul of your personal and online business brands.

Common SEO Mistakes Ruining Your Content Marketing

Search engines help you get new readers, viewers, and listeners for your content. Give the search engines what they want by avoiding the following common mistakes that content creators make. Short Content Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more […]

Marketing Myths Debunked

Don’t be fooled by common marketing misconceptions.  Here are 4 myths that just aren’t true: Social Media Doesn’t Sell – 75% of B2B buyers use social media to make purchasing decisions. Blog Content is Fluff – Marketers who prioritize blogging are 13x more likely to see positive ROI. More Eyes = More Dollars – Views […]

Tips for Building Better Content

Nothing will better arm your content marketing department than interaction with the people who talk directly to the audience on a daily basis. Here are four ways you can build better content by encouraging collaboration with your team.

How To Drive Donations with Hallmark Holidays

Guest post by Jeremy Silverstein Your nonprofit or charitable organization may receive as much as 25 to 50 percent of your annual donations between October and December. These donations are helpful, but your organization needs support all year to stay in the black. Learn specific ways to leverage six Hallmark holidays and increase donations year-round. Tap Into […]