Entries by Loraine Kasprzak

Why Your Website Doesn’t Attract Customers

Gone are the days of your website just being a digital brochure for your company. A website now has many jobs, including: Get found – The website should be optimized for search to help you get found online. Build trust – Your website is a key element to building trust. Once a person arrives on […]

4 Ideas for Email Marketing Campaigns

Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions but you must constantly innovate and evolve.  Here are some tips for keeping things fresh:

Digital Marketing Done Right

The secret to starting right in digital marketing is to focus on one goal, one type of content, and one social media channel at a time. Simple? You bet. Powerful? Like you wouldn’t believe. Let’s break it down. One goal – If you don’t have goals in place for your digital marketing activities, you might […]

Tools for Successful Content Marketing

When you think of content marketing, what comes to mind? Creating a white paper? Writing a blog post about your latest acquisition? In 2018, content marketing is about creating interesting content people actually want to engage with. Stop talking about your brand, and start creating content people want to read, watch or listen to. Sponsored posts, […]

LinkedIn Business Marketing Tips

LinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential: Complete Your Profile – your profile is the heart and soul of your personal and online business brands.

Common SEO Mistakes Ruining Your Content Marketing

Search engines help you get new readers, viewers, and listeners for your content. Give the search engines what they want by avoiding the following common mistakes that content creators make. Short Content Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more […]

Marketing Myths Debunked

Don’t be fooled by common marketing misconceptions.  Here are 4 myths that just aren’t true: Social Media Doesn’t Sell – 75% of B2B buyers use social media to make purchasing decisions. Blog Content is Fluff – Marketers who prioritize blogging are 13x more likely to see positive ROI. More Eyes = More Dollars – Views […]