LinkedIn’s ad platform is powerful, considering that its user demographic is made up of decision makers. Here are tips for LinkedIn that will drastically increase your marketing potential: Complete Your Profile – your profile is the heart and soul of your personal and online business brands.
Search engines help you get new readers, viewers, and listeners for your content. Give the search engines what they want by avoiding the following common mistakes that content creators make. Short Content Google likes long-form content because it gives searchers enough information to satisfy their needs. Generally, the more in-depth the content is, the more […]
Don’t be fooled by common marketing misconceptions. Here are 4 myths that just aren’t true: Social Media Doesn’t Sell – 75% of B2B buyers use social media to make purchasing decisions. Blog Content is Fluff – Marketers who prioritize blogging are 13x more likely to see positive ROI. More Eyes = More Dollars – Views […]
Looking to improve the SEO for your business? Here are 10 resources for understanding and optimizing SEO.
by Deborah A. Bailey Still somewhat under the radar compared to other social media tools, Internet radio is an inexpensive way to market to large numbers of potential clients. In fact, I’ve had such good results that I wrote an ebook, “Boost Your Marketing & Your Visibility with Internet Radio” so that I could help […]
What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer – the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data. So why should it be enabled?
Nothing will better arm your content marketing department than interaction with the people who talk directly to the audience on a daily basis. Here are four ways you can build better content by encouraging collaboration with your team.
Guest post by Jeremy Silverstein Your nonprofit or charitable organization may receive as much as 25 to 50 percent of your annual donations between October and December. These donations are helpful, but your organization needs support all year to stay in the black. Learn specific ways to leverage six Hallmark holidays and increase donations year-round. Tap Into […]
How do you unify efforts when you have different team members, initiatives, and strategies for your blog, email and social media marketing? You need to come up with a content marketing strategy that accounts for each channel. Following these five steps will help you create a cohesive marketing plan.
Every B2B company needs a solid content strategy, including a social media strategy. This is the age of what social media-marketing expert Mark Schaefer refers to as content shock — where there is so much content that it overwhelms readers.