I’ve had small business owners – especially those who own professional service firms – ask me: “Why should we invest in a mobile-friendly website? We get all our business from word of mouth anyway.”
Author Archive for: lkasp
About Loraine Kasprzak
This author has yet to write their bio.Meanwhile lets just say that we are proud Loraine Kasprzak contributed a whooping 130 entries.
Entries by Loraine Kasprzak
At Advantage Marketing, we want to help you stay aware of the latest in marketing, so that you can grow your business. These 2016 Tweets offer timely advice and insights. What Your Small Business Should Do To Look Like A Social Media Pro Learning how to use a wider range of social media tools can help […]
When I start developing a marketing program for a new client, the first thing we tackle is branding. This often means creating or updating their firm’s logo. Here’s what I tell new clients about branding…
We are pleased to announce that The Marketing Advantage blog has received the award for Best Small Business Marketing Blogs 2016.
Recently, a CEO of a mid-sized firm, for whom Advantage Marketing had proposed a much-needed market research project, asked how he should justify the project to his Board of Directors. Here’s what I told him:
Read any good marketing books lately? Here are 7 that you won’t want to miss.
Social Media has the power to transform your small business. But it can be complex and it’s tough to know where you should be focusing your efforts. My Top 10 Tweets will help you get it right.
Let’s face it: marketing can get awfully tedious, especially when you have to do the same tasks repeatedly. Marketing automation can be a lifesaver because it allows you to set up automated workflows that handle many admin or routine tasks, so you don’t have to. These marketing automation tips from my Twitter feed can help […]
It’s the middle of summer – the perfect time to try one or more of these five marketing hacks to refresh your marketing efforts!
Content marketing is a powerful, but often underutilized marketing tactic for B2B firms. These Twitter posts share helpful tips for putting content marketing to work for your small or mid-size business.
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